Quant By Design

Black-owned web design studio. for service business that want results.

Quant By Design is a Black-owned, woman-led web design and digital strategy studio. Founded in 2017, QBD exists to give boutique service businesses and professional practices the same calibre of digital infrastructure that large firms take for granted.

About QBD

Who we are.Since 2017.

We build conversion-first websites, AI-powered SEO strategies, and automation systems on Squarespace and Shopify. Our clients include professional services firms, consultants, community service businesses, and entrepreneurs who want their digital presence to work as hard as they do.

01 — Since 2017

Est. 2017

Serving clients across Canada and the US since 2017, with Squarespace, Flodesk, and Shopify affiliate partnerships built along the way.

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02 — Our approach

Quiet Scaling

The methodology behind every QBD engagement — growth without hustle culture, built on the right systems positioned correctly.

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03 — Edmonton, roots in Toronto

Where we're headed

QBD has been operating since 2017. The studio builds exclusively on Squarespace and Shopify, currently focused on the 2026 template shop launch, with a full agency relaunch planned for 2027.

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Who we serve

Two audiences.Both known well.

QBD serves two primary audiences. The work differs between them — but the platform specificity, the AI-enhanced approach, and the commitment to measurable results apply to both.

Professional services

Firms and practices

Consultants, fractional executives, lawyers, accountants, financial advisors, and immigration consultants. Clients in this group include E3 Strategic Solutions, a strategy consultancy, and ThriveSpace Wellness, a health and wellness practice. Both found QBD through search.

Professional Services →

Community service businesses

Local businesses

Salons, fitness studios, bakeries, photographers, event coordinators, and similar businesses. These are businesses where the owner is often the practitioner, the relationship with clients is personal, and the website needs to convert from the first visit.

Service Business →

What we do

Six serviceareas.

Web design and development, SEO and AI-powered search visibility, and digital products for self-directed implementation. All built on Squarespace and Shopify.

Web design

Conversion-first websites on Squarespace and Shopify

Full-scope website design and build for professional practices and community service businesses. Custom implementation and full agency builds return in 2027.

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Templates

Website templates and implementation

Our Squarespace template shop launches Summer 2026 with templates built specifically for professional practices and community service businesses. Full implementation available so you never have to touch the build yourself.

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SEO

Platform-specific SEO and AI-powered search visibility

Squarespace and Shopify SEO, including traditional search optimisation and answer engine optimisation (AEO) for AI-powered tools like ChatGPT and Google AI Overviews. Available as blueprints, audits, strategy calls, and done-for-you implementation.

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PPC

Paid advertising for service businesses

Google Ads, Google Shopping, and Meta Ads for service businesses that need results before organic search takes hold. Strategy, build, and ongoing management.

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Brand design

Complete brand systems

Strategy, architecture, naming, creative direction, and full visual identity. Not a logo in isolation — a complete brand system built to occupy a distinct position in your market.

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Automation

Smart automation systems

Client intake, scheduling, onboarding, follow-up, and billing systems — built once, running permanently. For professional practices and community service businesses alike.

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About the founder

Yinka Adegbusi.Founder, QBD.

Yinka Adegbusi started Quant By Design (QBD) after observing a crucial gap in her community: small businesses were investing in websites that looked credible but generated little to no leads. This insight is the foundation that shaped QBD's belief: Design without strategy is an expensive decoration.

With a background in data analytics, physics and mathematics, Yinka brings a different lens to web design: data-backed measurable outcomes, conversion architecture, and systems thinking rather than aesthetics alone.

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Yinka Adegbusi, Founder of Quant By Design

Coming Soon

Squarespace template shopopens 2026.

A complete Squarespace template shop, built for professional practices and community service businesses. Every template is a full strategic website, not a starting point — designed, structured, and ready to launch in days, not months.

Browse the template shop →
Preview of QBD Squarespace templates

Free Guides and Downloads

Not ready yet?Start here. No cost required.

Three free resources covering the fundamentals before you invest in anything.

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Common questions

Straight answers.

QBD works with service businesses and professional practices across all backgrounds. The studio is Black-owned and woman-led, and that identity shapes its values around inclusion and equity in everything it builds. Several of QBD's clients are Black-owned businesses, including firms in professional services, wellness, and creative industries, and that community is one QBD serves with particular care. But the studio's work and its results speak first.
Squarespace and Shopify exclusively. This focus means every strategy, template, and recommendation is built around how those platforms work, not adapted from advice written for WordPress or another system. If your website is on a different platform, QBD can audit it and provide recommendations. Implementation services are reserved for Squarespace and Shopify.
Two ways. Platform specificity and AI integration. Every SEO strategy is built around Squarespace or Shopify specifically, which means recommendations are precise and immediately actionable. And QBD builds answer engine optimisation (AEO) into every strategy, structuring content to be cited by AI-powered tools like ChatGPT and Google AI Overviews alongside traditional Google rankings.
Yes. QBD is based in Edmonton with roots in Toronto and serves clients across Canada and the US. All work is conducted remotely.
The strategy call is the right starting point for most clients. It is a focused, paid consultation where we review your current site, identify your biggest gaps, and give you a prioritised action plan. If you prefer to start with a self-directed resource, the downloads page has checklists, blueprints, and playbooks across SEO, automation, and business systems.
The Squarespace template shop launches Summer 2026 with templates built specifically for professional practices and community service businesses. Every template is a complete strategic website, not a starting point — Foundation and Studio tiers are available, with a $99 installation add-on if you'd rather not touch the build yourself.
Full brand design engagements — strategy, naming, creative direction, and visual identity — open in 2027. A strategy call is available now if you want to discuss your timeline, and a free Brand Audit Checklist and paid self-directed Brand Audit product are both available in the meantime.