Rayo Luxe

Brief

Rayo Luxe needed a brand identity that communicates quiet luxury across packaging and digital touchpoints. The result is a restrained system built on editorial typography and a warm neutral palette.

[approach] We started with a thorough brand audit and competitive review before moving into identity design. Every decision — from typeface selection to packaging structure — was made to reinforce a sense of considered luxury without visual noise.

[outcome] The brand launched across packaging and digital in Q4. The client reported a 30% increase in wholesale enquiries within 60 days of launch.

[section: Print Design]

Digital print

[section: Packaging]

[section: Social Media Kit]