PPC & Paid Ads
Paid ads that pay back.
You have a real budget and a real growth target. We build and manage Google Ads, Google Shopping, and Instagram and Facebook campaigns that generate results, not just impressions.
Why most ad accounts underperform
The budget isn't the problem. The strategy is.
Every business we talk to has tried paid ads before. Most of them burned budget without a clear system behind it. The gap is never the platform, it's what happens before the first dollar is spent.
01
Campaigns launched without an offer strategy
Ads point to a generic homepage instead of a page built to convert the specific audience the ad targeted. Traffic arrives. Almost none of it converts.
02
No clear definition of a qualified lead
Without knowing what a lead or sale is actually worth, there's no way to know if a campaign is profitable or just generating cheap clicks that go nowhere.
03
Audiences too broad or too narrow
Targeting either burns budget on people who will never buy, or narrows so tightly the algorithm never gets enough data to optimise.
04
Tracking that doesn't actually track
Conversion tracking set up incorrectly, or not at all, means decisions get made on guesswork instead of real performance data.
05
Nobody watching the account
Campaigns get set up once and left alone. Costs creep up, performance drifts, and nobody notices until months of budget are gone.
06
No time to learn three ad platforms properly
Google Ads, Google Shopping, and Meta Ads each have their own logic, algorithm behaviour, and failure modes. Learning all three well takes longer than most businesses have.
Three channels
The right channel for your growth target.
Google Ads, Google Shopping, and Instagram and Facebook Ads solve different problems. We work across all three, and help you start with the one that actually fits your business.
Google Ads
Lead generation for service businesses
Puts your business in front of prospects actively searching for what you offer.
Google Shopping
Product sales for Shopify stores
Puts your products in front of buyers who are ready to purchase.
Instagram & Facebook Ads
Brand reach and direct sales through paid social
Reaches your audience where they already spend their time.
Our approach
Most agencies chase clicks. We chase outcomes.
Running paid ads without a strategy is the fastest way to burn through budget. Before we write a single ad, we understand your offer, your audience, and what a qualified lead or sale is worth to your business. Every campaign is built to do one thing: return more than it costs.
We've managed Google Ads for professional services firms, Google Shopping for Shopify stores, and Instagram and Facebook Ads for product-based businesses. The channels are different. The discipline is the same.
Strategy first
Every campaign starts with offer clarity, audience definition, and a target cost per result, before any setup begins.
Data-led
Monthly optimisation based on real performance data, not gut feel or vanity metrics.
Transparent
Your ad spend goes directly to Google or Meta. Management fees cover strategy, execution, and reporting. Nothing else.
What we build
Five areas. All of them connected.
Every campaign we run covers one or more of these areas. The goal is always the same: turn ad spend into qualified leads or sales, not just traffic.
Offer and audience strategy
Before any campaign is built, we define what a qualified lead or sale is worth, and who is actually likely to become one.
Campaign structure and setup
Account architecture, keyword or audience targeting, and conversion tracking, built correctly from the first day, not patched together after launch.
Creative and copy
Ad copy, creative direction, and landing page alignment built around the specific audience each campaign targets, not one generic message for everyone.
Bid management and optimisation
Ongoing, hands-on management of bids, budgets, and targeting based on real performance data, not a set-and-forget campaign.
Reporting and iteration
Monthly reporting in plain language: what happened, what changed, and what's next. Every report leads to a decision, not just a number.
Three ways to engage
Start where you are.
A focused strategy session, single-channel management, or a full multi-channel campaign. The right starting point depends on your budget and how many channels make sense for your business right now.
Tier 1
Strategy Call
$197
30 minutes · $350 for 60 minutes
We review your current marketing, your growth target, and your budget, and give you a clear answer on whether paid ads are the right move, and which channel to start with.
Book a call →Tier 2 — most common
Single-Channel Management
From $500
+ $600/month · setup fee one-time
Full management of one channel: Google Ads, Google Shopping, or Instagram and Facebook Ads. Strategy, campaign build, creative, copy, and monthly optimisation.
Inquire →Tier 3
Multi-Channel Management
Custom quote
2–3 channels, coordinated
Coordinated management across two or three channels, with a shared strategy and budget allocation based on what's actually performing.
Inquire →Transparency
Ad spend is separate from management fees.
Your management fee covers the work that makes your ad spend return more than it costs.
Your management fee covers strategy, campaign build, creative direction, copywriting, ongoing optimisation, and monthly reporting, the work that makes your ad spend return more than it costs.
We set minimum ad spend thresholds because campaigns below those levels don't generate enough data to optimise effectively. We'd rather tell you that upfront than take your money and deliver inconclusive results.
What goes where
Want to implement it yourself
The self-directed path.
If you want to run and manage your own campaigns rather than having us do it, the AI-Enhanced Playbooks give you the complete framework for each channel.
Single channel
AI-Enhanced Ads Playbook
$297
Per channel · Google Ads, Google Shopping, or Paid Social
7-section setup guide with AI prompt templates and four Google Sheets templates for the channel you need most.
Browse the Playbooks →All three channels
Complete Ads Playbook Bundle
$697
Save $194 versus buying individually
All three channel Playbooks: Google Ads, Google Shopping, and Instagram and Facebook Ads. For businesses planning to run more than one channel.
Get the Bundle →Not ready to commit yet
Start with the free resources.
Three resources covering the fundamentals before you invest in a management engagement.
Common questions
Straight answers.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
Campaigns that pay back, not just perform.
Start with a strategy call, or go straight to the channel that fits your business.