SEO Services
SEO that brings the right clients to you. Not just more traffic.
Your website is either working as a client acquisition channel or it is not. For most service businesses and professional practices, it is not — and the reason is almost always the same: the site is visible for the wrong searches, positioned for the wrong audience, or structurally invisible to the tools clients now use to find and evaluate their options.
Every strategy, audit, and recommendation is built around the platform your site runs on: Squarespace or Shopify. That specificity is the difference between advice that sounds right and advice you can implement.
Who we work with
Two audiences.Both served well.
We serve two audiences, and we know both well. The SEO strategy differs between them — but the platform specificity and the AI-enhanced approach apply to both.
Professional services
Firms and practices
Consultants, fractional executives, lawyers, accountants, financial advisors, and immigration consultants. Whether you run a solo practice or a growing firm, your clients are educated, search-literate, and compare their options carefully before reaching out. Your SEO needs to establish authority and relevance before they ever land on your site.
Community service businesses
Local businesses
Salons, barbershops, fitness studios, bakeries, restaurants, spas, photographers, and event coordinators. Your clients search locally and make fast decisions. Your SEO needs to put you in front of them at precisely the right moment.
Our approach
Three areas.Both layers.
SEO is not what it was five years ago. Google has changed. AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews are now answering questions directly, without the visitor ever clicking a link. If your content is not structured to feed those tools, you are invisible to a growing share of your market. We call this layer Answer Engine Optimisation, or AEO. It sits on top of traditional SEO and is built into every strategy we produce.
Technical foundations
Site speed, crawlability, schema markup, and platform-specific optimisation for Squarespace and Shopify. Without this, nothing else works.
Content and authority
Keyword strategy, on-page optimisation, and content that positions you as the credible, knowledgeable option in your field.
Local and AI visibility
Google Business Profile, local citations, and the structural signals that get your business cited by AI tools and featured in local search results.
All SEO services
Nine services.One platform focus.
Each service is scoped to a specific problem your site needs solved — from technical foundations to AI citation. All built for Squarespace or Shopify, not adapted from generic advice.
Technical review
SEO Audit
Find out what is holding your website back. A structured review covering technical health, on-page SEO, content gaps, and local visibility.
SEO Audit Service →Strategy
SEO Consulting
A clear SEO strategy and what to stop spending money on. Focused sessions with written action plans delivered within 48 hours.
SEO Consulting Service →AI citations
AEO
Get cited by AI search tools — not just ranked by Google. Optimised for ChatGPT, Perplexity, and Google AI Overview.
AEO Service →Platform SEO
Squarespace SEO
Built for how Squarespace handles indexing, structured data, and site architecture — not generic advice applied loosely.
Squarespace SEO Service →Platform SEO
Shopify SEO
Built for how Shopify handles product pages, collections, and ecommerce search — platform-specific from the ground up.
Shopify SEO Service →Ecommerce SEO
Squarespace Commerce SEO
Product and category page optimisation that drives purchasing intent traffic, not just general visitors.
Squarespace Commerce SEO Service →Local search
Local SEO
Show up on Goole when customers in your area are searching for what you offer. Built for service businesses with a defined geographic reach.
Local SEO Service →Local visibility
Google Maps SEO
Be the business they find on the map — not the one they scroll past. Google Business Profile optimisation and local authority building.
Google Maps SEO Service →AI search
AI-Enhanced SEO
SEO built for how search works now and how it will work next year — optimised for both traditional and AI-powered results.
AI-Enhanced SEO Service →Work with us
Three waysto work together.
Done-for-you implementation, focused strategy calls, and structured audits. Every service is built around your platform — not generic advice applied loosely to Squarespace or Shopify.
Audit
SEO Site Audit
A structured review of your current website covering technical health, on-page SEO, content gaps, and local visibility. You receive a written report with prioritised recommendations you can act on immediately.
Squarespace: from $500 · Shopify: from $1,000
Learn more →Strategy
Strategy Call
A focused, paid consultation where we review your current site, identify your biggest SEO gaps, and give you a prioritised action plan. No fluff, no generic advice. $350 credited toward any audit or implementation booked within 14 days.
30 minutes: $197 · 60 minutes: $350
Book a call →Implementation
Done-for-You SEO
Full SEO implementation handled by our team. Keyword strategy, on-page optimisation, technical fixes, content recommendations, and ongoing monitoring. Built around your platform, your audience, and your business goals.
Enquire for scope and pricing
Enquire →Self-directed implementation
The AI-EnhancedSEO Blueprints.
Three comprehensive playbooks — one per platform. Eleven sections each, covering every layer of SEO from technical foundations to AI search optimisation. Built for business owners who want to implement a structured system themselves without hiring an agency. $297 per platform.
Squarespace SEO
AI-Enhanced Squarespace SEO Blueprint
Eleven sections covering technical SEO, on-page optimisation, content strategy, local visibility, and AEO — built specifically for how Squarespace handles search. Includes implementation checklists, templates, and a 30-day action plan.
Shopify SEO
AI-Enhanced Shopify SEO Blueprint
Eleven sections built around how Shopify handles indexing, product pages, collections, and app stack. Covers ecommerce-specific SEO signals, structured data, and AI search optimisation for online stores.
Squarespace Commerce SEO
AI-Enhanced Squarespace Commerce SEO Blueprint
Focused on product and category page optimisation, purchasing intent keywords, and conversion signals that drive revenue — not just traffic. For Squarespace Commerce stores ready to compete on search.
Free SEO resources
Or start here.These checklists use the same framework.
Five practical checklists covering every layer of SEO for service businesses on Squarespace and Shopify. Instant access, no cost. Use them to audit your current site or prep for a strategy call.
Questions
Before you get started.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
Found by the clients you want.
Start with the resource that fits where you are right now.