INSTANT ACESS · AI-ENHANCED BUSINESS SERIES

Get your business cited by Claude, ChatGPT and Perplexity

Your next client might ask an AI before they open Google.

ChatGPT, Claude, Perplexity, and Google's AI Overview are now recommending service businesses directly.

When a prospect asks, "Who is the best event coordinator in Toronto?" or "recommend a business coach for consultants," an AI answers with specific names. This free checklist gives you the 25 highest-impact actions to make sure yours is one of them.

  • 25 specific actions across content, technical setup, and authority signals

  • The difference between traditional SEO and AEO (Answer Engine Optimization), and why both matter now

  • A platform-by-platform breakdown of what each AI engine uses to pick businesses to recommend

SEND ME THE CHECKLIST

Claude

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ChatGPT

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Perplexity

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Google AI Overview

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Gemini

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Copilot

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Meta AI

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Claude ✳︎ ChatGPT ✳︎ Perplexity ✳︎ Google AI Overview ✳︎ Gemini ✳︎ Copilot ✳︎ Meta AI ✳︎

Is Your Business Showing Up When AI Recommends Someone in Your Industry?
ChatGPT, Claude, Perplexity, and Google's AI Overview are now recommending service businesses directly. Download this checklist and get the 25 highest-impact actions to make sure yours is one of them.
Let's get specific.
What do you want to hear about?
Thank you!
WHAT YOU GET

Everything in the checklist

◎

25 actions across 5 sections

  • Content foundations: how your pages need to be structured to be quotable.

  • Technical signals: what schema, metadata, and site architecture matter most.

  • Authority indicators: the signals AI engines use to decide whose answers to trust.

  • Citation triggers: why some pages get quoted, and others don't.

  • Platform-specific tactics: what works for ChatGPT versus Perplexity versus Google AI.

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AEO scoring rubric

  • A simple framework for identifying which of your pages are most and least likely to get cited today, and why.

  • Score each of your key pages in under five minutes.

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A 30-day rollout plan

  • A week-by-week implementation guide.

  • Not all 25 actions at once.

  • Start with the seven that apply everywhere, then add layers.

  • Most businesses see first citations within 6 to 10 weeks of starting.

WHY AEO IS DIFFERENT FROM SEO

Google ranks pages.
AI engines quote answers.

Traditional SEO is about getting your page to rank in a list of blue links. Someone clicks, lands on your page, and you have a chance to convert them. The measurement is position (are you in the top three?).

AEO is different. When someone asks ChatGPT or Perplexity a question, the AI reads multiple sources, synthesises an answer, and may or may not cite where the answer came from.

If you are one of the sources cited, you appear as a recommendation to the person asking. If you are not cited, you don't exist in that conversation.

The signals that get you cited overlap with SEO but are not the same. Structured content. Clear expertise. Specific claims backed by specific evidence. Quotable language. Schema that tells AI exactly what your page is about. This checklist covers the full stack.

Doing AEO well makes SEO easier. The inverse is also true. You don't have to choose.

WHO IS IT FOR

If you've noticed your traffic patterns changing, this is for you.

You'll get the most out of the checklist if you:

  • Run a service business that shows up in search (even intermittently) and wants to keep doing so as search itself changes

  • Have noticed referral traffic from AI tools appearing in your analytics and want more of it

  • Are investing in SEO and want to make sure that work compounds into AEO as well

  • Want practical, implementable steps rather than theoretical discussion of what AI search might become

Service Businesses

Salons, nail studios, lash bars, photographers, videographers, event coordinators, fitness studios, personal trainers, caterers, bakeries.

Professional Services

Consultants, fractional executives, accountants, bookkeepers, lawyers, financial advisors, HR professionals.

QUESTIONS

Frequently asked questions

  • It is sending traffic, and it is growing fast. If you check your Google Analytics referrer data, you'll likely see visits from chat.openai.com, claude.ai, perplexity.ai, and similar domains. The volumes vary by industry, but the direction is clear. Businesses that establish AEO presence now will compound faster than those who wait.

  • No. The checklist is platform-agnostic. Everything in it applies whether you are on Squarespace, WordPress, Shopify, Webflow, or custom. Some items reference tools or apps that are platform-specific, but the strategy is universal.

  • SEO optimises for Google's ranking algorithm. AEO optimises for how AI models read, synthesise, and cite content. There is significant overlap (both value clarity, authority, and structured content), but AEO adds specific requirements around quotable language, schema markup, and citation-friendly formatting. The checklist covers the overlap and the differences.

  • Most businesses see first AI citations within 6 to 10 weeks of implementing the foundational actions (Sections 1 and 2 of the checklist). Meaningful referral traffic typically builds over 3 to 6 months, similar to SEO timelines. This is a compounding asset, not a quick win.

  • No. AI engines favour specific, well-structured answers from credible sources. A small service business with clear expertise and properly structured content can absolutely get cited, and often gets cited for niche queries where big brands don't bother competing. The checklist is designed for small businesses specifically.

  • You can. But it works better if each team member opts in with their own email. That way your marketing lead, your content writer, and you all have your own copies, receive updates as AI search evolves, and can work through different sections. Self-serve for the whole business.

  • You'll get the checklist by email immediately, plus a short follow-up series on AEO implementation, the AEO Playbook blog series, and updates as AI search continues to evolve. You can unsubscribe any time.

RELATED READING

AEO for Service Business Series

GET STARTED TODAY

Get the checklist.
Start with Section and start getting cited.

Is Your Business Showing Up When AI Recommends Someone in Your Industry?
ChatGPT, Claude, Perplexity, and Google's AI Overview are now recommending service businesses directly. Download this checklist and get the 25 highest-impact actions to make sure yours is one of them.
Let's get specific.
What do you want to hear about?
Thank you!