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Shopify SEO

Shopify SEO crafted for Shopify. Not generic ecommerce.

Shopify has its own URL conventions, its own way of handling canonical tags, its own approach to structured data, and its own app ecosystem. SEO advice written for general ecommerce does not account for any of that. We build Shopify SEO strategy from the platform up, not from a template down.

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What this covers

Shopify SEO from the platform up.

Shopify's approach to URLs, canonical tags, and JavaScript rendering creates SEO challenges that are specific to the platform. Fixing them requires understanding how Shopify works — not applying WordPress or general ecommerce advice and hoping it transfers.

Technical

Shopify technical health

Crawlability, canonical tags, URL structure, theme performance, and the app stack — reviewed for how Shopify generates and serves your pages, including issues specific to the platform like duplicate collection URLs.

Product and collection

Product and collection optimisation

On-page SEO for products and collections built around how Shopify renders them — titles, descriptions, headings, internal linking, and structured data that works within Shopify's architecture.

AI and authority

Structured data and AEO

Product schema, review schema, FAQ schema, and the AEO signals that get your store cited in AI search results — for product queries, comparison queries, and category-level searches.

How it works

Book. Brief. Build. We handle the rest.

Every engagement starts with a strategy call to agree scope and priorities. From there we work to an agreed timeline and check in at each milestone.

01

Book a strategy call

We review your current site before the call and come prepared with observations. The session sets scope, priorities, and a timeline.

02

Keyword and site research

We conduct a full analysis of your current rankings, target keywords, competitor positioning, and technical health before any work begins.

03

Implementation

We work through the agreed scope on your Squarespace or Shopify site. You have visibility at every stage and can ask questions throughout.

04

Handover and reporting

We deliver a written summary and Loom walkthrough covering what was done, what to monitor, and what to do next.

Pricing and scope

Start with the audit. Or get audit and implementation together.

Shopify SEO projects are scoped based on store size, catalogue complexity, and current rankings. Start with an audit to understand where your store stands.

Shopify

Shopify SEO Audit

Six-pillar audit including ecommerce pillar
Shopify-specific findings throughout
App and settings recommendations
AEO readiness review included
10% credit toward implementation
Inquire for scope and pricing

Shopify

Shopify SEO Audit & Implementation

Full six-pillar audit before work begins
Technical SEO and app stack fixes
Product and collection page optimisation
AEO signals for product and service queries
Monthly performance reporting
Inquire for scope and pricing

Not sure where your store stands? Start with the Shopify SEO Audit. The strategy call fee is credited toward the audit if you book within 14 days.

Book a strategy call →

Self-directed implementation

Implement it yourself. The blueprint is built for Shopify, not adapted.

The AI-Enhanced Shopify SEO Blueprint covers every layer of Shopify SEO in eleven structured sections. Written for Shopify specifically — not adapted from general ecommerce advice.

Free resources

Or start here. These starter checklists use the same framework.

Three free checklists to understand where your Shopify store stands before investing in professional help.

Related services

Keep building on what you start here.

These services work alongside each other. Most clients combine two or three over time as their site grows and their goals shift.

Technical review

SEO Audit

A structured six-pillar Shopify audit before implementation. Includes the ecommerce-specific pillar covering products, collections, and conversion signals.

Learn more →

AI citations

AEO

AEO signals are included in every Shopify SEO project. If you want dedicated AEO implementation covering product and service queries, this is the right service.

Learn more →

AI search

AI-Enhanced SEO

Full SEO optimised for both traditional Google rankings and AI-generated answers — the complete picture for a Shopify store competing in 2026 and beyond.

Learn more →

Questions

Before you get started.

If your question is not here, the strategy call is the right place to ask it.

Yes. Shopify has strong SEO foundations — SSL, fast hosting, and support for structured data. The challenges are platform-specific: duplicate URLs from collection and product paths, JavaScript rendering, and a canonical tag structure that requires attention. These are solvable with the right approach.
Shopify generates URLs differently from Squarespace and WooCommerce — particularly for products accessed through collections. This creates canonical tag and duplicate content issues that require platform-specific fixes. Shopify's app ecosystem also affects site speed and crawlability in ways that other platforms do not.
The right app depends on your store setup. We review your current app stack as part of the audit or implementation and recommend additions or removals based on how they affect site speed and crawlability. We do not recommend apps without reviewing the impact on your specific store.
Shopify creates duplicate product URLs when products are accessed through collection paths. We address this through canonical tag configuration and by reviewing how your theme handles URL generation. This is one of the most common and most impactful Shopify SEO fixes.
Yes. SEO implementation is largely independent of theme choice, though some themes create performance and crawlability issues. We flag theme-related problems during the audit and give you the information you need to decide whether a theme change is warranted.
The principles are the same — technical health, on-page signals, content, authority. The implementation differs because the platforms handle URL structure, canonical tags, JavaScript rendering, and structured data differently. Advice written for one does not transfer cleanly to the other.
Technical fixes can produce visible improvements within four to eight weeks. Product and collection page ranking improvements typically take three to six months for competitive queries. Local and long-tail product queries often move faster.

Ready to start

Shopify SEO built for your platform.

Book a strategy call to scope the project, or start with an audit if you want a clear picture of where your store stands first.