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Answer Engine Optimisation

Get cited by AI search. Not just by Google.

When someone asks Claude, ChatGPT, Perplexity, or Google AI Overview a question your business should answer, you want to be what gets cited. Answer Engine Optimization (AEO) is the practice of structuring your content, schema, and authority signals so that AI tools identify your site as a citable, authoritative source for the queries your clients are making.

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What this covers

Three layers of AI citation strategy.

AI tools do not rank pages — they cite sources. The signals they use to decide what to cite are different from traditional Google ranking signals. AEO is the practice of building those specific signals alongside — not instead of — your traditional SEO foundations.

Content structure

Content restructuring for AI

Rewriting and formatting existing content to answer specific questions in AI-parseable formats — question-and-answer structure, clear entity references, and content that reads as authoritative on its topic.

Structured data

Schema and technical signals

FAQ schema, HowTo schema, Article schema, and the structured data signals that AI tools use to identify and extract citable content from your site.

Authority

Entity and citation building

Establishing your brand as a recognised entity on the topics your clients search for — knowledge graph signals, author entities, and the authority signals that make AI tools confident in citing you.

How it works

Audit. Structure. Signal. Then track and refine.

AEO starts with understanding what AI tools currently think about your site and content — what queries you are visible for, what you are not, and what the gap is between your current content and what AI tools need to cite you.

01

AEO readiness audit

We review how your site currently appears in AI tool responses, what queries you are visible for, what structured data exists, and what content gaps are preventing AI citation for your target queries.

02

Content restructuring

We restructure existing content and create new content in AI-parseable formats — question-and-answer structure, clear entity references, and authoritative responses to the specific queries your clients are using AI to answer.

03

Structured data implementation

We implement FAQ, HowTo, Article, and other schema types that signal to AI tools that your content is structured, authoritative, and citable. This is the technical layer that makes content restructuring effective.

04

Monitoring and citation tracking

We track your AI citation status across ChatGPT, Perplexity, and Google AI Overviews and report on which queries you are appearing for, what content is being cited, and what to work on next.

Pricing and scope

Start with the audit. Or get audit and implementation together.

AEO scope depends on your existing content, the queries you want to be cited for, and your platform. We agree scope in full before any work begins.

Starting point

AEO Readiness Audit

Five-pillar SEO audit including full AEO readiness pillar
Current AI citation status review
Structured data and schema gap analysis
Content restructuring recommendations
10% credit toward implementation
From $500 (Squarespace) / From $1,000 (Shopify)

Full engagement

AEO Audit & Implementation

Full AEO readiness audit before work begins
Content restructuring for AI parsing
FAQ, HowTo, and Article schema implementation
Entity and authority signal building
Monthly AI citation tracking report
Enquire for scope and pricing

Not sure where your site stands? Start with the audit. The $197 strategy call fee is credited toward the audit if you book within 14 days.

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Self-directed implementation

Implement AEO Startegies at your own pace. With core AEO in every Blueprint.

All three platform blueprints include a dedicated AEO section covering content restructuring, structured data, and entity signals. Choose the blueprint for your platform.

Free resources

Or start here. With starter checklists.

Start with the AEO Quick-Start Checklist to understand your current AI citation readiness before investing in full AEO implementation.

Related services

Keep building on what you start here.

These services work alongside each other. Most clients combine two or three over time as their site grows and their goals shift.

AI search

AI-Enhanced SEO

AEO combined with full traditional SEO implementation — for businesses that want both search tracks covered in one engagement.

Learn more →

Technical review

SEO Audit

Every SEO audit includes an AEO readiness review. A structured starting point before committing to a full AEO implementation.

Learn more →

Strategy

SEO Consulting

A focused strategy session to understand your current AEO readiness and build a prioritised plan before implementation begins.

Learn more →

Questions

Before you get started.

If your question is not here, the strategy call is the right place to ask it.

SEO (Search Engine Optimisation) optimises your site to rank in traditional Google search results. AEO (Answer Engine Optimisation) optimises your content to be cited by AI-powered tools like ChatGPT, Perplexity, and Google AI Overviews when they answer questions related to your business. The signals overlap but are not identical — AEO adds content structure, schema, and entity signals that traditional SEO does not fully address.
The primary tools we optimise for are ChatGPT (with Browse mode and references), Perplexity AI, Google AI Overviews (formerly SGE), and Bing Copilot. Each tool uses slightly different signals to decide what to cite, but the foundational signals — content authority, structured data, and entity recognition — overlap significantly across all of them.
You can check manually by asking AI tools specific questions related to your services and seeing whether your site appears in the citations. We conduct a more systematic audit as the starting point for every AEO project — reviewing your current citation status across multiple tools for a range of target queries.
Not all of it. AEO focuses on the content that is most likely to be cited — pages that answer specific questions your clients ask AI tools. We identify the highest-priority pages during the audit and restructure those first. New content is created where significant gaps exist. Most of the existing content that is not on priority pages does not need to change.
Content restructuring and schema implementation can produce AI citations within weeks for lower-competition queries. For more competitive or niche queries, the timeline is typically one to three months. AI citation tracking is part of every AEO project so you can see what is appearing and when.
FAQ schema is the most immediately impactful for most service businesses — it signals to AI tools that your content is structured as questions and answers. HowTo schema works well for process-oriented content. Article and Author schema help with authority signals. Product schema is important for ecommerce AEO. We implement the right mix for your content and goals.
Yes — and possibly more so than for larger businesses. AI tools are particularly effective at answering specific, expertise-based questions — the kind that small professional practices and service businesses are well-positioned to answer authoritatively. The competitive window for AI citations in most service business niches is still open. The businesses that build these signals now are likely to hold an advantage as AI search matures.

Ready to start

Get cited by AI tools for the queries that matter.

Book a strategy call for a review of your current AI citation status and a clear plan for what it takes to appear in AI-generated answers for your target queries.