SEO Audit
Find out what is holding your website back.
A structured, platform-specific audit of your Squarespace or Shopify site. Five pillars reviewed, every gap documented, every fix prioritised. You receive a written report and a Loom walkthrough — not a spreadsheet of observations with no direction.
What we audit
Five pillars. Every layer covered.
Every audit follows the same five-pillar framework regardless of platform. Shopify audits include a sixth ecommerce-specific pillar covering product pages, collections, and conversion signals. Nothing is omitted to keep the price down.
01
Technical health
Crawlability, indexation, site speed, Core Web Vitals, mobile performance, canonical tags, and structured data. The foundations that determine whether search engines can find and understand your site in the first place.
02
On-page SEO
Title tags, meta descriptions, heading structure, keyword alignment, internal linking, and image optimisation. Reviewed against the intent signals of your target audience, not generic best-practice checklists.
03
Content and authority
Content gaps, thin pages, duplicate content, and topical authority signals. We identify where your site is invisible for searches your clients are conducting and what content would close that gap.
04
Local visibility
Google Business Profile health, local citation consistency, NAP accuracy, and local schema. For service businesses with a geographic reach, local signals are often the highest-impact and fastest-moving lever.
05
AEO and AI readiness
Answer Engine Optimisation signals that determine whether your content gets cited by ChatGPT, Perplexity, and Google AI Overview. Included in every audit because AI search is no longer a future consideration.
What you receive
Three deliverables. All actionable.
Every audit delivers the same three outputs regardless of scope or platform. No raw data dumps. No generic recommendations. Everything is written for your specific site, your platform, and your business context.
Written report
Prioritized findings document
A structured PDF covering all five pillars with every finding scored by impact and implementation difficulty. Issues are ranked so you know where to start — not presented alphabetically or by category.
Video walkthrough
Loom walkthrough — 20 to 40 minutes
A recorded screen walkthrough where we talk through the key findings on your actual site. You see the issues in context, not just described in a document. Referenceable any time.
Action plan
30-day quick-win list
A separate short list of the fixes you can implement yourself within 30 days without technical help. Separated from the full findings so you have a clear immediate starting point.
How it works
Book. Share access. Receive your report.
The audit is fully remote. You do not need to prepare anything beyond sharing view access to your site. We handle the rest and deliver within the agreed timeframe.
01
Book and confirm scope
Book via the strategy call page or contact us directly. We confirm which audit tier applies to your site and agree a delivery date before you pay.
02
Share view access
Add us as a contributor with viewer permissions on Squarespace, or a read-only staff account on Shopify. No edit access required. Takes two minutes.
03
We conduct the audit
We review your site across all five pillars using a combination of manual review and platform-specific tools. No automated report generators.
04
Report and Loom delivered
You receive the written report, Loom walkthrough, and 30-day quick-win list within five to seven business days. Book a follow-up call if you want to talk through the findings.
Pricing and scope
Two platforms. Different scope, different price.
Squarespace and Shopify audits are priced differently because the scope differs. Shopify sites have additional ecommerce complexity — product pages, collections, app stack, and conversion signals — that require a sixth pillar and more review time.
Squarespace
Squarespace SEO Audit
Shopify
Shopify SEO Audit
Not sure which tier applies? Book a 30-minute strategy call first. We will review your site before the call and confirm the right scope. The call fee is credited toward the audit if you book within 14 days.
Self-directed implementation
Implement the findings yourself. The blueprint takes you through every fix, step by step.
After the audit, you have two options: hand the findings to us for done-for-you implementation, or work through them yourself with a structured blueprint. The blueprints are built for your platform and cover every layer the audit reviews.
Squarespace SEO
AI-Enhanced Squarespace SEO Blueprint
Eleven sections covering every fix the Squarespace audit is likely to surface — technical SEO, on-page optimisation, content strategy, local visibility, and AEO. Includes implementation checklists and a 30-day action plan.
Shopify SEO
AI-Enhanced Shopify SEO Blueprint
Eleven sections built around Shopify's architecture — product pages, collections, app stack, and structured data. Covers every fix the Shopify audit is likely to surface, including the ecommerce pillar.
Free resources
Not ready for an audit? Start here instead.
These checklists use the same five-pillar framework we apply in a professional audit. Work through them yourself and you will have a clear picture of where your site stands before investing in a full review.
Related services
After the audit. What comes next.
An audit surfaces the gaps. These three services are the most common next steps — either to implement the findings, build a strategy around them, or extend into AI search visibility.
Questions
Before you get started.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
Know what your site needs to fix first.
Book an audit directly or start with a strategy call if you want to confirm scope before committing.