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PPC & Paid Ads — Google Shopping

Google Shopping campaigns that move product.

Your customers are searching for what you sell. We make sure your products appear, and that the clicks you pay for turn into sales.

Book a Strategy Call What we build →

Why it's costing you

The budget isn't the problem. The feed is.

Google Shopping is the highest-intent paid channel available to product-based businesses. Buyers who click a Shopping ad aren't browsing, they're ready to purchase. Most campaigns still underperform, for the same handful of reasons.

01

A product feed that isn't optimised

Titles, descriptions, and attributes that don't match how buyers actually search cost visibility before the campaign even launches.

02

Budget spent on the wrong products

Without campaign structure built around margin, high performers and low performers get the same budget priority.

03

No negative keyword strategy

Shopping campaigns bleed budget on irrelevant searches without a disciplined, maintained negative keyword list.

04

Bidding that ignores actual margins

A flat bid across your whole catalogue means you're overpaying for low-margin products and underbidding on the ones that actually make money.

05

No purchase tracking

Without accurate revenue and transaction tracking, there's no way to know your real ROAS, only guesses.

06

Campaigns launched and left alone

No monthly optimisation means feed issues, bid drift, and underperforming products go unnoticed until the budget is gone.

Who this is for

Right for you if...

Google Shopping management works best for Shopify stores with a real product catalogue, real margins, and a revenue target to hit. Here's how to know if that's you.

Right fit

This works well if you are...

You have an established Shopify store with a product catalogue ready to scale.
You have a revenue growth target and a budget to support $1,000/month in ad spend.
You want a reliable paid channel that complements your organic and social efforts.
You have run Shopping campaigns before with inconsistent results and want to understand why.
You can keep your product feed and inventory data current so the campaign has accurate information to work with.

Not the right fit

This is probably not right if...

Your Shopify store isn't yet generating organic or direct sales. Fix the store experience first.
Your product catalogue isn't set up cleanly in Shopify.
Your margins can't support a minimum viable ROAS at the available budget level.
You're looking for a short-term campaign rather than an ongoing managed system.
You want to run promotions or change pricing constantly without factoring that into campaign strategy.

Scope of work

From product feed to purchase.

F

Product feed setup and optimisation

We set up your feed correctly from the start and optimise titles, descriptions, and attributes to improve visibility and click-through rates.

A

Campaign architecture

Proper campaign and ad group structure giving you control over budget allocation. High-margin products get priority. Low-performing SKUs are managed down.

B

Bid strategy

Manual and automated bidding strategies calibrated to your margins and revenue targets. We do not apply the same bid to every product.

N

Negative keyword management

Shopping campaigns bleed budget on irrelevant searches without a disciplined negative keyword strategy. We build and maintain one from day one.

T

Conversion tracking

Every campaign launches with accurate purchase tracking. Revenue, transactions, and ROAS tracked and attributed correctly.

R

Monthly optimisation and reporting

Monthly performance review covering product-level data, bid adjustments, feed improvements, and budget reallocation, plain language throughout.

Two engagement tiers

Setup, or setup and management.

Start with the tier that matches how hands-on you want QBD to be. Setup gets your campaign built correctly and handed to you. Setup + Management keeps us in the account every month.

Google Shopping Setup

Feed, strategy, and launch

$600

One-time

Product feed audit and optimisation, campaign strategy, campaign architecture, bid setup, and conversion tracking, built and launched. You take over management after handover, or add management later.

Inquire →

Setup + Management

Fully managed, every month

$700/mo

Plus $600 setup, one-time

Everything in Setup, plus ongoing feed management, bid adjustments, negative keyword maintenance, monthly optimisation, and monthly reporting.

Inquire →
Minimum ad spend: $1,000/month billed directly by Google to your card. Total minimum monthly commitment with Setup + Management: $1,700/month. Not sure which tier fits? Book a strategy call →

Process

What working with QBD looks like.

Step 01

Discovery call

We review your store, your product catalogue, your current marketing, and your revenue target. You leave with clarity on whether Google Shopping is right at your current stage.

Step 02

Strategy and proposal

We audit your Shopify store, existing product feed, and competitive landscape. Written proposal with clear scope, timeline, and investment.

Step 03

Campaign build

Product feed optimisation, campaign structure, bid strategy, and conversion tracking, all built and reviewed before launch.

Step 04

Launch and optimise

We launch, monitor, and optimise monthly. Reports cover spend, revenue, ROAS, and what's being adjusted.

Want to implement it yourself

The self-directed path.

If you want to run your own Google Shopping campaign rather than having us do it, the AI-Enhanced Google Shopping Playbook gives you the complete framework.

Single channel

AI-Enhanced Google Shopping Playbook

$297

Feed templates + Merchant Center checklist

Product feed templates, Merchant Center checklist, campaign structure, and performance tracker. Build your campaign on the right foundation.

Get the Playbook →

All three channels

Complete Ads Playbook Bundle

$697

Save $194 versus buying individually

Google Ads, Google Shopping, and Instagram and Facebook Ads Playbooks together. For businesses planning to run more than one channel.

Get the Bundle →

Not ready to commit yet

Start with the free resources.

Three resources covering the fundamentals before you invest in a management engagement.

01→
Google Shopping Readiness Checklist
02→
Squarespace SEO Starter Kit
03→
AEO Quick-Start Checklist

Further reading

Build your knowledge before you spend the budget.

Articles from the Google Shopping Series, written specifically for Shopify stores.

PPC

Why Your Shopify Store Isn't Ready for Google Shopping Yet

The signals that mean your store experience needs work before the campaign will pay off

Read the article →

Strategy

Product Feed Mistakes That Kill Shopping Campaign Performance

The most common feed issues that quietly cap how well a campaign can ever perform

Read the article →

Reporting

ROAS Explained: What "Good" Actually Looks Like for Your Store

Why a single ROAS target across your whole catalogue is the wrong way to measure success

Read the article →
See the full PPC hub →

Common questions

Straight answers.

If your question is not here, the strategy call is the right place to ask it.

Most accounts we take over have an unoptimised feed and a flat bid strategy across the whole catalogue. Management means the feed and campaign structure are built correctly and optimised monthly based on actual margins.
$1,000/month, billed directly by Google to your card.
Setup covers feed optimisation, campaign build, and launch. Setup + Management keeps us in the account every month: feed maintenance, bid adjustments, and monthly optimisation.
No. Campaigns can run on any existing Shopify store, though a store that isn't converting will limit how well even a well-built campaign performs.
No long lock-in terms. We earn the work by delivering results every month.
The strategy call exists for exactly this, or start with the Google Shopping Readiness Checklist to self-assess first.
No. All engagements are conducted remotely, so we work with clients anywhere.