PPC & Paid Ads — Google Ads
Google Ads campaigns for service business.
Your prospects are searching for what you offer right now. We make sure they find you, and that when they do, they convert, not just click.
Why it's costing you
The budget isn't the problem. The setup is.
None of this requires a bigger budget. All of it requires the campaign to be built correctly the first time. That's the actual cost of getting it wrong.
01
Broad match keywords burning the budget
Untargeted keyword matching pulls in irrelevant searches. The budget disappears on clicks that were never going to convert.
02
Ad copy that talks about the business, not the client
Ads that describe the company instead of speaking to the prospect's actual problem get scrolled past.
03
Landing pages that don't convert
Traffic arrives at a generic homepage instead of a page built to convert the specific search that brought them there.
04
No conversion tracking
Without knowing what's actually converting, there's no way to know if the campaign is working or just burning cash.
05
Campaigns launched and left alone
No monthly optimisation means performance drifts and nobody notices until months of budget are gone.
06
Long contracts with no accountability
Agencies locked in on long minimum terms don't need to earn the work every month. Performance coasts instead of improving.
Who this is for
Right for you if...
Google Ads management works best for businesses with a defined offer, a real budget, and the capacity to take on the leads a working campaign generates. You don't need a huge team. You need the right foundation.
Right fit
This works well if you are...
Not the right fit
This is probably not right if...
Scope of work
Everything from strategy to results.
K
Keyword research and strategy
We identify the search terms your ideal clients use, map them to campaign structure, and eliminate budget-wasting keywords before launch.
A
Campaign architecture
Proper ad group structure, match type strategy, and negative keyword lists built upfront, the foundation that separates campaigns that scale from campaigns that stall.
C
Ad copy
Conversion-focused copy that speaks directly to your prospect's problem and positions your offer clearly. We write and test multiple variations to find what performs.
B
Bid management
Manual and automated bidding strategies adjusted based on performance data. We manage bids to maximise qualified leads within your budget.
T
Conversion tracking
Every campaign launches with proper conversion tracking in place. Form submissions, phone calls, bookings, tracked and attributed accurately.
R
Monthly optimisation and reporting
We review performance monthly, adjust bids, pause underperforming ads, and send a plain-language report covering spend, conversions, cost per lead, and what is next.
Two engagement tiers
Setup, or setup and management.
Start with the tier that matches how hands-on you want QBD to be. Setup gets your campaign built correctly and handed to you. Setup + Management keeps us in the account every month, including remarketing.
Google Ads Setup
Strategy, build, and launch
$500
One-time
Campaign strategy, keyword research, ad group structure, ad copy, and conversion tracking, built and launched. You take over management after handover, or add management later.
Enquire →Setup + Management & Remarketing
Fully managed, every month
$600/mo
Plus $500 setup, one-time
Everything in Setup, plus ongoing bid management, ad copy testing, monthly optimisation, and remarketing campaigns that recapture visitors who didn't convert the first time.
Enquire →How it works
Four steps. Leave with a working pipeline.
Every engagement follows the same process. Strategy first, then build, then launch, then optimise.
Step 01
Discovery call
We learn about your business, your offer, your current marketing, and your client acquisition target. You leave with clarity, even if the answer is not yet.
Step 02
Strategy and proposal
We audit your digital presence, research your market and competitors, and build a Google Ads strategy specific to your business. Written proposal with clear scope and investment.
Step 03
Campaign build
Keyword research, campaign architecture, ad copy, and conversion tracking, all built and reviewed before a single dollar of ad spend is committed.
Step 04
Launch and optimise
We launch, monitor, and optimise. Monthly plain-language reports covering spend, conversions, cost per lead, and what we're doing next.
Want to implement it yourself
The self-directed path.
If you want to run your own Google Ads campaign rather than having us do it, the AI-Enhanced Google Ads Playbook gives you the complete framework.
Single channel
AI-Enhanced Google Ads Playbook
$297
Setup guide + AI prompt templates
7-section setup guide with AI prompt templates and four Google Sheets templates. Build your campaign on the right foundation, DIY.
Get the Playbook →All three channels
Complete Ads Playbook Bundle
$697
Save $194 versus buying individually
Google Ads, Google Shopping, and Instagram and Facebook Ads Playbooks together. For businesses planning to run more than one channel.
Get the Bundle →Not ready to commit yet
Start with the free resources.
Three resources covering the fundamentals before you invest in a management engagement.
Further reading
Build your knowledge before you spend the budget.
Articles from the Google Ads Series, written specifically for service businesses.
PPC
5 Google Ads Mistakes That Waste Service Business Budgets
Read the article →Strategy
How to Know If Your Business Is Ready for Google Ads
Read the article →Reporting
Reading Your Google Ads Report: What the Numbers Actually Mean
Read the article →Common questions
Straight answers.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
More qualified leads. Less wasted spend.
Start with a strategy call, or enquire directly about Setup or Setup + Management.