PPC & Paid Ads — Instagram & Facebook Ads
Instagram and Facebook Ads that reach the right people.
Paid social works when the targeting, creative, and offer align. We build campaigns that do all three, and manage them to perform month after month.
Why it's costing you
The budget isn't the problem. The alignment is.
Instagram and Facebook Ads give you a level of audience targeting no other paid channel matches. Interest, behaviour, lookalike audiences built from your existing customers. The tools are powerful. Most campaigns never use them effectively.
01
Broad targeting burning the budget
Without interest, behavioural, and lookalike targeting layered properly, spend goes to people who were never going to convert.
02
Weak creative that gets scrolled past
The average scroll speed on Instagram gives an ad about two seconds to earn attention. Generic creative doesn't survive that.
03
Strong ads, weak landing pages
A great ad sending traffic to a page that doesn't convert generates clicks and nothing else.
04
Facebook and Instagram treated the same
Facebook copy is longer and direct-response focused. Instagram copy is shorter and visual-led. One-size-fits-all copy underperforms on both.
05
No Meta Pixel or conversion tracking
Without accurate tracking, there's no way to know what's actually working, only guesses.
06
Cold audiences before warm ones
Scaling to cold, unfamiliar audiences before retargeting your existing customers wastes the easiest wins available.
Who this is for
Right for you if...
Instagram and Facebook Ads management works best for businesses with a clear offer, real brand assets, and a budget to support consistent testing. Here's how to know if that's you.
Right fit
This works well if you are...
Not the right fit
This is probably not right if...
Scope of work
Creative, strategy, and performance. All of it.
A
Audience strategy
We build your target audience from the ground up. Interest-based, behavioural, lookalike, and retargeting audiences layered into a campaign structure that moves people from awareness to action.
C
Creative direction
We direct the visual and messaging strategy for your campaign, what the ad needs to communicate, what format performs for your objective, and how your brand assets translate into paid social creative.
W
Ad copy
Platform-specific copy written for Facebook and Instagram separately. Facebook copy is longer and direct-response focused. Instagram copy is shorter and visual-led. We write for both.
S
Campaign structure
Proper campaign objective selection, ad set structure, and budget allocation. The difference between a campaign that optimises effectively and one that doesn't often comes down to structure.
T
Meta Pixel and conversion tracking
Every campaign launches with accurate tracking in place. Leads, purchases, bookings, tracked and attributed correctly so the data you make decisions from is reliable.
R
Monthly optimisation and reporting
Monthly performance review covering audience data, creative performance, cost per result, and budget allocation, in plain language with clear next steps.
Two engagement tiers
Setup, or setup and management.
Start with the tier that matches how hands-on you want QBD to be. Setup gets your campaign built correctly and handed to you. Setup + Management keeps us in the account every month.
Instagram & Facebook Ads Setup
Audience, creative, and launch
$1,000
Starting From * One-time investment
Audience strategy, campaign structure, creative direction, ad copy, Meta Pixel and conversion tracking setup, and campaign launch. You take over management after handover, or add management later.
Inquire →Setup + Management
Fully managed, every month
$600/mo
Starting From * $500 setup * 6 months minimum commitment
Everything in Setup, plus ongoing audience refinement, creative testing, copy iteration, bid management, monthly optimisation, and monthly reporting.
Inquire →Minimum ad spend: $800/month billed directly by Meta to your card. Total minimum monthly commitment with Setup + Management: $1,400/month.
Facebook vs. Instagram: not sure which platform to run? That's part of what the discovery call covers. We'll give you a straight answer based on your business and your audience. Most campaigns run on both platforms simultaneously, the budget follows performance data.
Process
What working with QBD looks like.
Step 01
Discovery call
We learn about your business, your offer, your brand assets, and your campaign objective. You leave with clarity on which platform is the right starting point.
Step 02
Strategy and proposal
We audit your existing social presence, review your brand assets, and build a paid social strategy. Written proposal with clear scope, timeline, and investment.
Step 03
Campaign build
Audience strategy, campaign structure, creative direction, ad copy, and conversion tracking, built and reviewed before launch.
Step 04
Launch and optimise
We launch, monitor, and optimise monthly. Reports cover spend, reach, conversions, cost per result, and what's being adjusted.
Want to implement it yourself
The self-directed path.
If you want to run your own Instagram and Facebook Ads rather than having us do it, the AI-Enhanced Paid Social Playbook gives you the complete framework.
Single channel
AI-Enhanced Paid Social Playbook
$297
Facebook + Instagram frameworks
Separate ad copy frameworks for Facebook and Instagram, audience strategy, campaign structure, and Meta Pixel setup guide.
Get the Playbook →All three channels
Complete Ads Playbook Bundle
$697
Save $194 versus buying individually
Google Ads, Google Shopping, and Instagram and Facebook Ads Playbooks together. For businesses planning to run more than one channel.
Get the Bundle →Not ready to commit yet
Start with the free resources.
Three resources covering the fundamentals before you invest in a management engagement.
Further reading
Build your knowledge before you spend the budget.
Articles from the Instagram & Facebook Ads Series, written specifically for service and product businesses.
PPC
Facebook vs. Instagram: Which One Should Your Business Run First?
Read the article →Strategy
Why Your Paid Social Ads Get Scrolled Past (And How to Fix It)
Read the article →Reporting
Cost Per Result Explained: The Metric That Actually Matters
Read the article →Common questions
Straight answers.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
Reach the right audience and convert them.
Start with a strategy call, or inquire about One-time setup or Setup + Management.