Shopify
You book clients and sell products. Build for both.
If you are booking appointments and selling products, a service website with a bolted-on buy button is not enough. You need one platform that handles bookings, inventory, and checkout together — not two systems pretending to be one.
The real problem
Shopify can handle this. Most builds never ask it to.
Shopify is built to run bookings, inventory, and checkout together — but the platform doesn't do that by default. Most stores we take over are running on whatever came out of the box, configured once and never revisited.
01
Booking bolted on, not built in
An appointment app installed alongside checkout instead of inside it. A client books a service in one flow and buys a product in a completely disconnected one — with no shared record of who they are.
02
One inventory count, multiple sales channels
In-person sales, online sales, and sometimes wholesale, each keeping their own tally. What's actually on the shelf and what the site shows stop agreeing with each other.
03
An app stack chosen by default, not by strategy
Reviews, loyalty, and subscription apps installed because "everyone has them" — never configured to match this catalogue or this customer base.
04
Migrated in name only
Moved from Squarespace, Etsy, or a manual system to Shopify, but the store still behaves like the old platform — the same weak checkout flow, the same missing SEO foundation.
05
Variants set up incorrectly
Size, scent, or colour options that break at checkout, confuse buyers, or require a manual fix after every sale because they were never configured properly.
06
No automation past the receipt
Shopify's built-in flows for abandoned cart recovery, win-back, and replenishment sit unused. Every repeat sale depends entirely on the customer remembering to come back.
Who this is for
Is Shopify right for your business?
Shopify is the right platform for a specific type of business. This page is not the right fit for everyone — here is how to tell.
Good fit
This is right for youif you check most of these boxes.
Not the right fit
Shopify is not right for youif any of these sound like you.
What we build
One platform. Every revenue stream.
Shopify handles products, bookings, inventory, and payments in one place — but only if it is configured correctly from the start. Most stores are not. We build the infrastructure that makes the platform work for your business.
01
Shopify as the unified platform
No bolt-ons, no second platform, no seams in the client experience. Booking apps integrate natively for service businesses. Product revenue and appointment revenue sit inside the same checkout flow, the same customer record, and the same analytics dashboard.
02
Product discovery and conversion architecture
Products surfaced at the right moments — on service pages, at checkout, in post-booking sequences. Collection structure, product page layout, and cross-sell logic built to increase average order value without being pushy.
03
Inventory management configured correctly
Stock levels synced between online and in-person. Out-of-stock handling that does not break the page. Product variants set up so size, scent, colour, or dosage options work cleanly.
04
Shopify SEO foundations
Product page titles, meta descriptions, collection structure, and image alt text set up for search visibility before launch. Shopify's defaults are not optimal — we fix the structure before organic traffic fails to arrive.
05
Post-purchase automation
Abandoned cart sequences, post-purchase follow-ups, and replenishment reminders for consumables. Set up once, running permanently.
06
App stack and integrations
The right apps for reviews, loyalty, subscriptions, or wholesale — selected and configured for your business, not installed by default and left unconfigured.
What is included
A complete ecommerce system.
Every Shopify build includes the full infrastructure — design, product setup, booking integration where applicable, payment configuration, and post-purchase automation. Nothing left half-built.
Investment
Four paths. One destination.
Shopify builds are scoped based on product catalogue size, booking complexity, and automation requirements. The strategy call confirms the right scope before any commitment.
Audit first
Shopify Store Audit
$500 / from
A detailed written and video audit with prioritized fixes across conversion, SEO, inventory setup, and post-purchase flow.
Template implementation
Shopify Template Implementation
$5,000 / from
We source templates from trusted partners and implement them for your business — content, product setup, and configuration handled for you, similar to our Squarespace template implementation service.
Full build
Shopify Build
$10,000 / from
Full Shopify site design and build — booking integration, product catalogue, inventory setup, payment gateway, post-purchase automation, and Shopify SEO foundations.
Ongoing
Growth Optimization
Scoped / per project
Post-launch improvements to an existing Shopify store — conversion rate optimisation, additional automation flows, product page rewrites, or SEO improvements.
Prefer to implement yourself
The blueprint covers every layer of Shopify SEO.
If you would rather implement yourself, these three self-directed systems cover SEO and paid acquisition for your Shopify store. Each is structured as a step-by-step implementation guide, not generic advice.
Shopify SEO
AI-Enhanced Shopify SEO Blueprint
Shopify technical SEO, product and collection optimisation, app stack, structured data, and AEO. Built for Shopify from the ground up.
Paid ads
AI-Enhanced Google Shopping Playbook
Product feed setup, campaign structure, and bidding strategy for Google Shopping and Performance Max. Built for stores with an active Shopify catalogue.
Paid ads
AI-Enhanced Instagram & Facebook Ads Playbook
Campaign structure, creative frameworks, and retargeting setup for Meta ads that drive product sales, not just traffic.
Related services
After the audit. What comes next.
An audit surfaces the gaps. These three services are the most common next steps — either to implement the findings, build a strategy around them, or extend into AI search visibility.
Free resources
Start here. No cost, no sign-up required.
Three checklists covering Shopify SEO and paid acquisition fundamentals. Work through them to understand where your current setup stands before investing in professional help.
Further reading
Build your knowledge before you build your store.
The Shopify SEO series is live and covers the technical and strategic groundwork for a store that ranks as well as it converts.
Shopify SEO
Shopify SEO for Service Businesses — What Is Different and Why It Matters
Read the article →Inventory management
Shopify Inventory Management for Service Businesses With a Retail Line
Read the article →Product page SEO
Shopify Product Page SEO — The Complete Checklist
Read the article →Questions
Before you get started.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
The right path depends on where you are.
A strategy call is the right starting point — we review your current setup, confirm whether Shopify is the right platform, and scope what needs to be built.