Ecommerce
Products should earn revenue. Not sit ignored.
Most service businesses add ecommerce as an afterthought — a product page bolted onto a site built for bookings. The result is a store that looks like an accident and converts like one too. We build ecommerce that fits how your business actually works: the right platform for your catalogue size, integrated with how you take clients and run operations.
The real problem
Your store looks fine. That's the problem.
Most service businesses launch ecommerce with a default theme and no strategy for how the store fits into the client journey. Traffic arrives. Nobody buys, or they buy once and disappear. The problem is rarely the platform — it's six specific gaps that show up in almost every store we audit.
01
Two systems, one business
Booking software here, a separate storefront there. Clients feel the seams — cart abandonment climbs and product discovery drops because the two revenue streams were never designed to work together.
02
Inventory tracked by hand
Spreadsheets, sticky notes, or memory. Stock sold in person never makes it back online. Out-of-stock products stay live until someone notices — usually the wrong customer, at the wrong moment.
03
Products treated as an afterthought
Buried in a tab nobody clicks, with no photography strategy, no category structure, and no reason given for why this product matters to this visitor.
04
No post-purchase follow-up
A customer buys once and never hears from you again. No abandoned cart recovery, no replenishment reminder, no reason to come back — repeat revenue left entirely to chance.
05
Checkout built for a different business
A default theme checkout that doesn't reflect your brand and doesn't build trust — adding friction at the exact moment a buyer is deciding whether to trust you with their card.
06
Invisible to product search
No SEO structure behind your products — no schema, no optimised titles, no category architecture. Buyers searching for exactly what you sell can't find you, on Google or in AI search.
Who this is for
Two platforms. Four types of business.
QBD builds ecommerce for two distinct business types. The platform, architecture, and conversion strategy differ based on whether products are your primary or secondary revenue driver.
Product brand
Pure ecommerce — products are the entire business
A cosmetics brand, a wellness product line, a fashion label, or any business where products are the only or primary revenue stream. You need a store built for conversion — collection architecture, product page copy, cross-sell logic, and post-purchase sequences that turn first buyers into repeat customers.
Service and product
Appointments and products — both matter to the business
A salon with a retail haircare line. A wellness practice selling supplements. A fitness studio with branded merchandise. You book clients and sell products, and you need a platform that handles both without splitting them across two systems.
Growing brands
Businesses scaling beyond what their current platform can handle
You started on Etsy, Squarespace Commerce, or a manual order system. Product revenue has grown to the point where you need proper inventory management, variant handling, and ecommerce automations. Shopify is the migration destination.
Not the right fit
Service-only businesses with no product component
If you book appointments and have no plans to sell physical or digital products, Squarespace is the cleaner, lower-overhead choice. See the Service Business page. A strategy call will confirm which platform makes sense for your specific situation.
Which platform
Two platforms. One right answer for your business.
The choice between Squarespace Commerce and Shopify is not a preference — it is a decision with real consequences for how your store performs, how easy it is to manage, and what it costs to run. We help you choose the right one before any build begins.
Squarespace Commerce
For service businessesselling a focused product range.
Squarespace Commerce is the right call when products are a secondary revenue stream alongside your service. A salon selling retail. A consultant selling a course or workbook. A studio adding merchandise. The platform integrates with your existing Squarespace site and does not require a separate storefront to manage.
Shopify
For businesses whereecommerce is the product.
Shopify is the right call when the store is the business or when product complexity has outgrown what Squarespace Commerce can handle. A brand transitioning toward product-first revenue. An ecommerce operation that needs apps, integrations, and inventory systems Squarespace cannot support.
What is included
Every build covers the full conversion stack.
Regardless of platform, every ecommerce engagement includes the same foundations. The platform-specific work layers on top.
Platform setup and configuration
Domain, payments, taxes, and shipping configured correctly from day one. No hidden gotchas after launch.
Product architecture
URL structure, category hierarchy, and internal linking built for both usability and search visibility.
Conversion-first product pages
Title, description, imagery layout, trust signals, and CTAs structured around how buyers actually make purchase decisions.
SEO and structured data
On-page SEO across all product and category pages. Product schema implemented so your products appear in AI search and rich results.
Platform-specific optimisation
For Squarespace Commerce: built natively within your existing site. For Shopify: theme build or customisation plus app stack scoped to your needs.
Handover and documentation
A Loom walkthrough covering how to manage products, update content, and run the store day to day. You are not dependent on us after launch.
How it works
Strategy first. Build second.
Every engagement starts with a strategy call to agree scope and platform. From there we work to an agreed timeline and check in at each milestone.
01
Book a strategy call
We discuss your product range, current platform setup, revenue goals, and whether Squarespace Commerce or Shopify is the right fit. Scope and timeline agreed before any work begins.
02
Architecture and planning
We map the product hierarchy, category structure, and page architecture before building anything. This is where most ecommerce builds go wrong — skipping straight to design without strategy.
03
Build
Platform setup, product pages, collection architecture, SEO implementation, structured data, and checkout optimisation — all built to the agreed scope.
04
Handover
Written summary, Loom walkthrough, and a 30-day support window. You leave knowing how to manage the store and what to monitor going forward.
Prefer to implement yourself
The blueprints cover every layer of ecommerce SEO.
If you would rather implement yourself, the SEO Blueprints are the right starting point. Each covers the full system — platform-specific, structured as a step-by-step implementation guide, not generic advice.
Squarespace Commerce SEO
AI-Enhanced Squarespace Commerce SEO Blueprint
Product page optimisation, category architecture, structured data, purchasing intent keywords, and AEO for ecommerce queries. Built specifically for Squarespace Commerce.
Shopify SEO
AI-Enhanced Shopify SEO Blueprint
Shopify technical SEO, product and collection optimisation, app stack, structured data, and AEO. Built for Shopify from the ground up, not adapted from generic ecommerce advice.
Free resources
Start here. No cost, no sign-up required.
Three checklists covering ecommerce and SEO fundamentals. Work through them to understand where your current setup stands before investing in professional help.
Further reading
Build your knowledge before you build your store.
Articles covering ecommerce strategy, platform decisions, and product SEO — written specifically for service businesses, not generic ecommerce brands.
Squarespace Commerce SEO
How to Get Your Squarespace Commerce Products Found in Search
Read the article →Shopify SEO
Shopify SEO for Service Businesses — What Is Different and Why It Matters
Read the article →Platform decision
Squarespace Commerce vs Shopify — How to Choose for a Service Business
Read the article →Investment
Scoped to your catalogue. Agreed before work begins.
Ecommerce projects are scoped based on product count, catalogue complexity, platform, and whether we are building from scratch or extending an existing site. The right scope conversation happens in the strategy call — not on this page.
Related services
Keep building on what you start here.
These services work alongside ecommerce. Most clients combine two or three over time as their store grows and their goals shift.
Questions
Before you get started.
If your question is not here, the strategy call is the right place to ask it.
Ready to start
The right platform. Built to convert.
Book a strategy call to work out which platform fits your business, or start with an audit if you already have a store that is not performing.