Website Performance Audit
Your website should work harder than you.
A scored performance audit, a prioritized fix list, and a video walkthrough that shows you exactly what's costing you bookings or sales, and what to fix first.
Why it's costing you
Most websites don't fail. They just underperform.
Your site probably isn't broken. It loads, it looks fine, people can find your contact page. But underperforming is its own kind of expensive — every visitor who leaves without booking or buying is a cost you never see on an invoice.
01
No idea what's actually wrong
Something feels off, but without a structured framework, it's guesswork whether the problem is your homepage, your speed, your trust signals, or something else entirely.
02
Generic advice that doesn't fit your site
Most "website tips" articles are written for nobody in particular. A real audit looks at your actual site, not a checklist written for a hypothetical business.
03
DIY fixes with no priority order
Even people who know something's wrong often fix the wrong thing first, spending hours on a low-impact change while the real problem stays live.
04
No visibility into what's driving people away
Bounce rate and time-on-page tell you something's wrong. They don't tell you what.
05
Redesigning without knowing why the old one failed
A full redesign without a diagnosis risks rebuilding the same mistakes in a new template.
06
Nobody watching for it
Once a site is live, most owners don't look at it again until something's clearly broken. Slow performance erosion goes unnoticed for months.
What we Audit
Five (plus one) pillars. One clear picture.
01
Value Proposition and Clarity
Whether a stranger can tell what you do, who it's for, and why you're different within seconds of landing on your homepage.
02
Navigation and User Experience
Whether visitors can find what they need in two clicks or less, on desktop and mobile.
03
Conversion Elements
Your calls to action, contact forms, and booking flow, evaluated for friction at every step.
04
Social Proof and Trust
Testimonials, credentials, and trust signals, and whether they're positioned where they actually influence a decision.
05
Technical Performance
Load speed, mobile responsiveness, and the technical issues that quietly cost you visitors before they even read a word.
06
Ecommerce Storefront
Product pages, cart, and checkout, evaluated for the specific friction points that cost online stores sales. Included with the Ecommerce Audit only.
Who this is for
Right for you if...
Right fit
This works well if you are...
Not the right fit
This is probably not right if...
Platform note:
The audit itself works on any website platform. If your fixes require rebuilding or ongoing implementation, that work is Squarespace and Shopify only, consistent with the rest of QBD's services.
Investment
Two audits. One clear price each.
Website Audit
For Service Businesses & Professional Practices
$350 / One-time
A complete diagnostic of your website, with a clear path forward, not a jargon-heavy report you need us to translate.
Ecommerce Audit
For Shopify & Ecommerce Stores
$500 / One-time
A complete diagnostic of your store, covering both the site experience and the storefront itself, so nothing gets missed between the two.
Process
What happens after you submit.
Step 01
Submit your site
A short form — tell us your goals and concerns.
Step 02
We audit it
Scored against the 5 or 6-pillar framework, prioritized by impact.
Step 03
You get the report
Written summary plus a Loom video walkthrough within 3 business days.
Step 04 — Optional
Review it together
Book a Strategy Call to walk through your results and prioritize next steps with us directly.
Not ready to invest yet?
Start with a free self-assessment.
Related reading
Continue the series.
Professional Services
Why Your Professional Services Website Isn't Converting (And How to Fix It)
Read article →Service Business
Why Your Service Business Website Is Not Converting Site Visitors
Read article →Ecommerce
Is Your Shopify Store Losing Sales? A 6-Pillar Ecommerce Audit to Investigate
Read article →Common questions
Straight answers.
Ready to start
Your website should be your sales engine.
Start with a strategy call or select your track to see the full scope for your business type.