What is the best ecommerce platform for a small business

Written By
January 11, 2024

So, you've decided to dive into the digital waters of ecommerce for your small business. Congrats! That's a significant step. But now, you face the big question – which ecommerce platform should you use? Just like picking the perfect piece of furniture for your store, selecting the right ecommerce platform requires careful consideration. But don't worry! We're here to guide you through this journey.

Understanding Ecommerce Platforms: The Digital Storefront

Before we start comparing platforms, let's get the basics straight. An ecommerce platform is like your online store's foundation. It's a software application that allows businesses to manage their website, sales, and operations.

Think of an ecommerce platform as your digital storefront. It's where your customers will browse your products, add items to their cart, and make a purchase. Your ecommerce platform should not only provide an excellent shopping experience for your customers, but it should also make managing your online store a breeze.

What to Look for: The Essentials of a Good Ecommerce Platform

Choosing an ecommerce platform is a bit like buying a new car. There's a vast array of options available, each with its own set of features. But there are some key factors that you should consider to ensure you pick the right 'vehicle' for your online journey.

Ease of Use: Let's face it, you're a business owner, not a tech wizard. Your ecommerce platform should be user-friendly, intuitive, and easy to navigate. You shouldn't have to spend hours trying to figure out how to add a product or update your store's layout.

Customization Capabilities: Your online store should reflect your brand, and for that, you need customization options. Look for a platform that allows you to easily adjust the design, layout, and features of your store to create a unique shopping experience.

Security: Online shoppers need to trust your store before they'll hand over their credit card information. A secure platform is non-negotiable. Look for platforms that offer robust security features, including SSL certificates and fraud prevention.

Scalability: Your ecommerce platform should be able to grow with your business. It should have the capabilities to handle an increase in traffic and sales as your business expands.

Cost: Last but definitely not least, consider the cost. This includes not only the subscription price but also the transaction fees and any additional costs for necessary features or apps. Make sure to pick a platform that fits your budget.

01. Shopify: The All-Rounder Ecommerce Platform

When you think of ecommerce platforms, Shopify probably comes to mind. And for good reason! Based right here in Canada, Shopify has earned its reputation as a go-to choice for small businesses.

Ease of Use: Shopify shines with its user-friendly interface. Even if you're not tech-savvy, setting up and managing your online store is a breeze with Shopify's intuitive dashboard.

Customization Capabilities: With a vast array of themes and an easy-to-use design editor, Shopify allows you to customize your online store to your heart's content. Plus, the Shopify App Store offers thousands of apps to add extra functionality to your store.

Security: Shopify has robust security measures in place. All Shopify stores come with a 256-bit SSL certificate at no additional cost, providing a secure shopping experience for your customers.

Scalability: Whether you're a small startup or a growing business, Shopify can handle it all. As your business expands, you can upgrade to higher plans for more advanced features.

Cost: Shopify offers various plans to suit different budgets. However, do note that Shopify charges transaction fees unless you use Shopify Payments.

02. WooCommerce: The WordPress Powerhouse

If you're already using WordPress for your website, WooCommerce could be a perfect choice. As a WordPress plugin, WooCommerce turns your website into a fully functional ecommerce store.

Ease of Use: If you're familiar with WordPress, you'll find WooCommerce pretty straightforward to use. However, it might have a steeper learning curve for those new to WordPress.

Customization Capabilities: Being a WordPress plugin, WooCommerce offers vast customization options. With thousands of themes and plugins available, you can tailor your store to fit your brand perfectly.

Security: The security of your WooCommerce store largely depends on your WordPress website's security. You'll need to take extra measures to ensure your store is secure, such as regular updates and using security plugins.

Scalability: WooCommerce can handle stores of all sizes. However, as your store grows, you might need to upgrade your hosting plan to ensure your website can handle the increased traffic.

Cost: The WooCommerce plugin itself is free. However, keep in mind other potential costs like hosting, premium themes, plugins, and an SSL certificate.

03. BigCommerce: The Feature-Rich Contender

BigCommerce is another excellent option for small businesses. It's known for its powerful built-in features and seamless scalability.

Ease of Use: While BigCommerce may not be as user-friendly as Shopify, it's still relatively easy to set up and manage your store. The dashboard is clean and well-organized, although it may take a bit of time to navigate around all the features.

Customization Capabilities: With a variety of themes and an intuitive storefront editor, BigCommerce offers ample customization options. There's also a wide range of apps available for adding extra functionality to your store.

Security: BigCommerce takes security seriously. All plans come with a secure shopping cart, 256-bit SSL certificate, and DDoS protection. This ensures a secure shopping experience for your customers.

Scalability: BigCommerce is built for growth. Its powerful built-in features and ability to handle high volume traffic make it a great choice if you're planning to scale your business.

Cost: BigCommerce offers several plans with a range of features. However, there are no transaction fees on any of the plans, which can be a significant advantage.

04. Magento (Adobe Commerce): The Advanced Power Player

Magento is a robust ecommerce platform popular among larger businesses [it is now Adobe Commerce]. However, it can also be a viable option for small businesses with high growth aspirations.

Ease of Use: Magento has a steep learning curve and may not be the best choice if you're a beginner. However, if you're tech-savvy or have access to technical resources, you can leverage Magento's advanced capabilities.

Customization Capabilities: Magento offers a high degree of customization. You can practically build your store from scratch, tailoring every detail to your needs.

Security: Magento provides strong security features. However, as an open-source platform, much of the security will depend on your own efforts in maintaining and securing your store.

Scalability: Magento is highly scalable and can handle ecommerce stores of any size. It's a popular choice among businesses that plan to grow significantly.

Cost: Magento Community Edition is free, but hosting and additional costs like themes and extensions can add up. If you opt for the premium Magento Commerce version, the costs can be quite high.


In conclusion, choosing the best e-commerce platform for your small business requires careful consideration of your specific needs and goals. While there are several excellent options available, the ideal platform will align with your budget, technical capabilities, customization requirements, and scalability. Platforms like Shopify, WooCommerce, and BigCommerce have proven to be popular choices for small businesses, offering a range of features, user-friendly interfaces, and robust support systems. 

Ultimately, it's important to thoroughly research and assess each platform's strengths and weaknesses to make an informed decision that empowers your small business to thrive in the online marketplace. Remember, the best e-commerce platform is the one that caters to your unique business needs and enables you to provide an exceptional shopping experience for your customers.