Squarespace and SEO: A Match Made in Digital Heaven

Written By
January 11, 2024

So, you're asking yourself, "Is Squarespace good for SEO?" As a seasoned Shopify developer, I get that question a lot. And the quick and dirty answer is, "Absolutely!" But let's dig a bit deeper and really explore what makes Squarespace a solid choice when it comes to SEO. In this piece, we'll go beyond the surface and understand how Squarespace can help your website play nice with search engines.

The Perks

1. Squarespace's Interface: A Beautiful Foundation for SEO

First impressions matter and Squarespace nails it with its interface – it's sleek, it's simple, and it's intuitive. But beyond the aesthetics, there's a structured approach that works wonders for SEO. The platform adheres to a clean structure that ensures your website’s pages and content are organized logically. This is not just user-friendly, it's SEO-friendly too.

Search engines like Google send out bots, known as crawlers, to explore your website. If your website is poorly organized and hard to navigate, these crawlers may struggle to understand it. This could result in lower search rankings. But with Squarespace, this is less likely to be an issue. The platform’s structured format means the crawlers can easily understand your content, ensuring that it’s correctly indexed and appears in search results.

And there's another aspect where Squarespace's clean, user-friendly interface shines. SEO can be a complex area with a lot of moving parts. It's a field where you need to constantly track, analyze, and tweak your strategy. Squarespace's intuitive interface makes managing all these elements just a little bit less daunting. With its user-friendly layout, even SEO novices can confidently make changes to their website's SEO settings.

2. Keyword Search Analytics: Insight at Your Fingertips

When you're trying to improve your website's SEO, it's essential to know what's working and what isn't. And that's where the built-in Keyword Search Analytics panel in Squarespace comes into play. It’s like having your personal SEO assistant, offering insights into the search terms that are drawing visitors to your site.

This tool helps you understand the actual search queries people are using in search engines that lead them to your website. This is incredibly valuable data because it shows you the exact phrases and keywords you should be targeting in your content. By tuning your website's content to these keywords, you can directly address your visitors' needs and questions, thus boosting your search engine rankings.

Moreover, if you're finding that visitors are reaching your website through unexpected search terms, it could be an indication that there's a gap in your content. Perhaps there's a related topic that your audience is interested in that you haven't covered yet. This insight can help you expand your content strategy to capture more organic search traffic.

In essence, Squarespace's Keyword Search Analytics panel is like a cheat sheet for SEO. It provides valuable insights directly from your audience’s search habits, allowing you to optimize your website accordingly.

3. Clean HTML Code

There's something particularly attractive about clean, well-structured HTML code - and it's not just web developers who think so. Search engines love it too. Clean code means that your website's structure and content are easy for search engine crawlers to understand and index, which can help to boost your search rankings. Plus, clean code often means faster load times, another important factor in SEO.

That's where Squarespace's clean, concise HTML code comes into play. The platform generates HTML code that is well-structured and without unnecessary bloat, improving your website's performance and potentially giving it an edge in search rankings. Think of it as creating a clear path for those search engine crawlers – no stumbling blocks, no detours, just a straightforward journey to understanding your content. In the world of SEO, that's a big win.

4. Google Search Console

Google Search Console provides invaluable insights into how Google views your website, helping you to optimize your SEO strategy, troubleshoot issues, and understand how people find your website in Google Search. The problem is, integrating Google Search Console with your website can sometimes be a bit tricky.

That's why Squarespace's easy integration with Google Search Console is such a big deal. With just a few clicks, you can connect your Squarespace website with Google Search Console, allowing you to monitor your site's performance in Google Search results directly from your Squarespace dashboard.

And it's not just about monitoring performance. Google Search Console also allows you to submit your sitemap for crawling, ensuring all your pages are indexed and appear in search results. Plus, if there are any crawl errors – issues that prevent Google's bots from accessing parts of your site – Google Search Console will alert you so you can fix them.

In short, Squarespace's easy integration with Google Search Console gives you a powerful tool to keep tabs on your site's SEO health and performance. It's like having a direct line to Google - and in the world of SEO, that's priceless.

The Pains

Now, onto the less shiny aspects of Squarespace's SEO...

5. Limited Advanced SEO Features

While Squarespace brings a lot to the table, it isn't without its shortcomings. One area where it falls short is advanced SEO features. Sure, Squarespace covers the basics – and it does it pretty well – but if you're an SEO whiz looking to dig deep into your strategy and tweak every possible setting, you may find yourself bumping up against the platform's limitations.

For example, while Squarespace does offer some control over elements like meta descriptions and page titles, it doesn't have the granular controls offered by some other platforms, such as customizing your robots.txt file or implementing structured data (Schema.org). These features can be critical for fine-tuning your SEO and getting that extra edge over your competitors.

Moreover, Squarespace doesn't support AMP (Accelerated Mobile Pages), a technology that can significantly speed up your mobile pages and potentially improve your mobile search rankings. For sites that see a lot of mobile traffic, this could be a serious disadvantage.

6. Website Speed

Website speed is like the secret sauce of SEO. It's a critical ranking factor, and slow-loading pages can significantly hurt your search rankings – not to mention the negative impact on user experience.

With Squarespace, while your site's design and content can influence its speed, certain factors are out of your control. This includes server response times, which are managed by Squarespace itself. Squarespace sites are generally high-performance, but if you're after complete control over every aspect of your site's speed, you may find Squarespace's managed hosting a bit restrictive.

Moreover, Squarespace's templates, while beautifully designed, often rely on high-resolution images that can slow down your load times. Sure, you can optimize your images, but you can't control the inherent design of the templates.

7. Customization Restrictions

One area where Squarespace has drawn some criticism is in the realm of customization. Now, don't get me wrong. Squarespace's structured designs and easy-to-use editor are fantastic if you're looking to get a visually stunning site up and running quickly. But when it comes to implementing some of the more advanced SEO strategies, you may find Squarespace's rigidity a bit of a hindrance.

For instance, although Squarespace does allow for custom code injections, it's not quite as flexible as other platforms that allow you to tweak and customize every aspect of your site. Also, keep in mind that if you aren't familiar with coding, this feature might not be that useful to you.

And then there's the issue of URL structures. With Squarespace, your URLs are automatically generated based on page content, and while you do have some control over them, it's not as extensive as what some other platforms offer. For SEO pros who like to have full control over their URL structures for optimization purposes, this could be a downside.

8. Scaling Concerns

Another consideration to keep in mind is how well Squarespace will handle your website's growth. If you're a small business or a solopreneur, Squarespace's limitations may not impact you much. But if you're planning for rapid expansion or you're running a large, complex site, you might start to feel the pinch.

While Squarespace does a great job of making SEO approachable and manageable for small sites, it may not scale as effectively as other platforms. As your site grows, you may find that you need more advanced SEO features or higher levels of customization to keep your SEO strategy effective. And if you decide to move to another platform to gain these features, migrating your site away from Squarespace can be quite a hassle.

9. SEO Learning Curve

When it comes to SEO, Squarespace might not be the best choice for complete beginners. Don't get me wrong, Squarespace has made a considerable effort to demystify the world of SEO for its users, and it does provide guidance on best practices directly within the editor. You'll find handy SEO tips and explanations as you build and manage your site, which can be a big help.

However, compared to some other platforms that guide you step-by-step through optimizing your site, Squarespace requires a little more independent learning. While the basics are covered well, diving deeper into SEO might demand additional research and learning on your part. If you're new to SEO, this could feel overwhelming.

But, don't be discouraged! If you're willing to invest some time in learning the ropes, Squarespace's SEO features can indeed help you boost your site's visibility in search engines. And with a wealth of SEO resources available online, teaching yourself SEO is more achievable than ever.

10. SEO Plugins: Less Variety in Squarespace's Arsenal

Squarespace offers an array of built-in features designed to enhance your site's SEO. From clean URLs and automatic redirects to built-in mobile optimization and SSL certificates, Squarespace has your basic SEO needs covered.

However, when it comes to SEO-focused plugins or extensions, Squarespace doesn't offer the same level of variety as some other platforms, such as WordPress. If you're someone who relies heavily on plugins to optimize your site and manage your SEO strategy, this is definitely something to bear in mind.

While Squarespace's built-in features will likely meet most of your SEO needs, there might be specific functionalities or features that you can't find within the platform. It's worth noting, though, that an overreliance on plugins can sometimes slow down a site, so Squarespace's minimalist approach isn't necessarily a bad thing.


In conclusion, Squarespace's SEO capabilities are robust, but it does have its limitations. It's a great fit for small to medium sites looking for a balance between ease-of-use and SEO power. However, if you're looking to dig deep into SEO or have a larger, more complex site, you may need to consider a platform with more advanced features.