Should you hire a designer or use a web builder?

Written By
January 11, 2024

In today's digital age, having a strong online presence is essential for businesses in Canada. A well-designed website can attract customers, showcase products or services, and establish credibility. However, when it comes to creating a website, entrepreneurs and small business owners often face a common dilemma: should they hire a professional designer or use a web builder? In this article, we will explore the pros and cons of each option to help you make an informed decision for your Canadian website.

Understanding Your Needs and Goals

Before deciding whether to hire a designer or use a web builder, it's crucial to understand your specific needs and goals. Consider the nature of your business, the complexity of your website requirements, and your budget constraints. Assess your technical skills and available resources. By evaluating these factors, you can determine which option aligns better with your goals and limitations.

Using a Web Builder: Cost-Effective and User-Friendly

Web builders have gained popularity in recent years, offering a cost-effective and user-friendly solution for building websites. These online platforms provide drag-and-drop interfaces, pre-designed templates, and intuitive editing tools. They require little to no coding knowledge, making them accessible to individuals with limited technical skills. For Canadian businesses with a tight budget or a simple website structure, a web builder can be a viable option.

Pros of Using a Web Builder

  • Affordability: One of the main advantages of using a web builder is its affordability. Web builders often offer pricing plans that are significantly lower compared to hiring a professional designer. This cost-effective option is particularly beneficial for small businesses and startups in Canada that have limited budgets allocated for website development.
  • User-Friendly Interface: Web builders are designed to be user-friendly, making them accessible to individuals with little to no coding knowledge. With their intuitive drag-and-drop interfaces, you can easily create and customize your website's layout, add content, and make design changes without the need for technical expertise. This empowers business owners and entrepreneurs to take control of their website development process.
  • Speed and Efficiency: Web builders enable you to create a website quickly and efficiently. With pre-designed templates and built-in features, you can save significant time compared to building a website from scratch. These templates provide a solid foundation for your website's design, and you can customize them to fit your branding and content. Additionally, web builders often offer user-friendly dashboards that allow you to manage your website's content, update information, and make changes on the go, ensuring that your website stays up-to-date and relevant to your Canadian audience.

Cons of Using a Web Builder

  • Limited Customization: While web builders provide a range of templates and customization options, they may have limitations when it comes to creating a truly unique and highly tailored design. Since these templates are available to other users, there is a possibility that your website may look similar to others using the same templates. This can affect your brand's ability to stand out in the Canadian market, especially if your competitors are using the same web builder.
  • Technical Constraints: Web builders may not offer advanced functionalities or integrations that are essential for certain businesses. If your website requires complex features such as e-commerce capabilities, membership portals, or custom databases, a web builder may not provide the necessary tools and flexibility. Additionally, if you rely on third-party integrations or APIs for your business operations, a web builder's limited capabilities may not be sufficient to meet your specific requirements.
Hiring a Designer: Tailored Design and Professional Expertise

Hiring a Designer: Tailored Design and Professional Expertise

Hiring a professional designer gives you access to their expertise, creativity, and ability to create a unique and custom website. Designers understand the principles of user experience (UX) design, branding, and visual aesthetics. They can translate your vision into a visually appealing and functional website that reflects your Canadian brand identity.

Pros of Hiring a Designer

  1. Custom Design: Hiring a designer gives you the advantage of creating a website with a unique and personalized design that reflects your brand's identity and resonates with your Canadian audience. Designers have the expertise to understand your vision and translate it into a visually stunning and cohesive website. They can create custom layouts, select typography, and incorporate color schemes that align with your brand guidelines and business goals.
  2. Expertise and Experience: Designers bring a wealth of knowledge and experience to the table. They understand the principles of user experience (UX) design, conversion optimization, and SEO best practices. By leveraging their expertise, you can ensure that your website is user-friendly, intuitive, and optimized for search engines. Designers stay up to date with the latest design trends and techniques, ensuring that your website remains visually appealing and aligned with current industry standards.
  3. Advanced Functionality: If your website requires advanced functionalities or custom features, hiring a designer is the way to go. Designers have the technical skills to implement complex functionalities such as e-commerce platforms, database integrations, interactive elements, or specialized forms. They can tailor the website's functionality to meet your specific business needs, ensuring a seamless and efficient user experience for your Canadian audience.

Cons of Hiring a Designer

  1. Higher Costs: Hiring a professional designer typically comes with a higher price tag compared to using a web builder. However, it's important to weigh the cost against the value and potential return on investment (ROI) that a well-designed website can bring.
  2. Time Investment: Working with a designer requires collaboration, feedback, and iterations, which can take time. If you have tight deadlines or limited availability for communication, this may pose a challenge.

Finding a Balance: Hybrid Approaches

It's worth noting that there are hybrid approaches that combine the benefits of both options. For example, you can use a web builder to create a basic structure and then hire a designer to customize the design or add advanced functionalities. This approach allows you to save costs while still achieving a unique and professional-looking website.


Ultimately, the decision of whether to hire a designer or use a web builder depends on your specific needs, goals, budget, and technical expertise. Consider the level of customization, functionality, and professionalism required for your website. If budget is a significant constraint and you have a simple website structure, a web builder can be a suitable choice. However, if you aim for a unique and tailored design, advanced functionalities, and expert guidance, hiring a professional designer is the way to go. Whichever option you choose, prioritize the user experience, visual appeal, and effectiveness of your website to make a strong impression on your Canadian audience and drive business growth.