How to use Google Business Profile to get more customers

How to use Google Business Profile to get more customers
Written By
Date
August 17, 2023

If you're a business owner looking to bring in more customers, you've probably heard of Google My Business (now known as Google Business Profile). You might even have one set up. But are you leveraging it fully to its customer-attracting potential? That's the million-dollar question.

Google Business Profile (GBP) is like your business's digital front window. When potential customers search for businesses like yours or even your business name, your GBP profile shows up in the search results. It can display your business's name, location, operating hours, and even reviews from customers. Impressive, right? But the magic doesn't stop there. Let's explore how to harness this tool to get more customers walking through your virtual door.

Completing Your Business Profile – The Whole Nine Yards

One of the first steps in using GBP to attract more customers is to ensure your profile is complete. Half-hearted attempts won't cut it here. You need to fill in as many details as possible. This includes your business name, category, address, service areas (if applicable), hours of operation, contact details, website, and an enticing business description.

Don't forget to add photos too! A picture is worth a thousand words, and this rings true for GBP as well. Upload high-quality images of your storefront, products, services, team members, or even happy customers (with their permission, of course).

Let's Talk About Reviews

Reviews are like the lifeblood of your GBP profile. They add credibility to your business and can significantly influence a potential customer's decision. So, encourage your satisfied customers to leave reviews.

But don't just stop at gathering reviews. Responding to them, both positive and negative, is equally important. Thanking a customer for a positive review shows appreciation, while professionally addressing a negative review demonstrates your commitment to customer satisfaction.

Leveraging Google Posts

Ever wished for a mini social media channel right within Google that let you shout out your latest offers, events, and updates? Well, guess what? Google Posts is exactly that!

These posts, visible directly on your GBP profile and sometimes even in search results, are a fantastic tool for piquing the interest of potential customers. Maybe you've got a sale coming up, or you've launched a brand-new product line, or maybe you're hosting an event - share these through Google Posts to keep your audience in the loop.

Regularly posting keeps your profile lively and up-to-date, and this dynamic vibe can make a potential customer more likely to stop and check out your business. So, don't let your GBP profile gather digital dust - keep it buzzing with Google Posts.

Keywords - The Secret Sauce of Visibility

In the digital realm, keywords are your magic spells for visibility. Just like your website relies on these magic words for SEO, your Google Business Profile could use a sprinkle of this pixie dust too.

But hold on - you can't just throw in a bunch of words and hope it sticks. They need to be used thoughtfully and naturally in your business description, posts, and product details.

To choose the right keywords, slip into your potential customer's shoes. What would they type into Google if they were looking for a business like yours? If you're a bakery in Toronto, phrases like "gluten-free bakery in Toronto" or "best bagels in Toronto" could be your golden keywords.

By incorporating these terms, you're likely to pop up when someone is hunting for those specific services. The right keywords in your profile can thus power up your visibility and lead more potential customers to your digital doorstep.

Use Attributes to Highlight Your Unique Offerings

GBP's Attributes feature is akin to the glittery stage where your business's unique features get to sing and dance. It's your chance to shout from the digital rooftops about the nifty perks you offer. Are your doors open round the clock? Do you have ample free parking? Does your store come equipped with a wheelchair ramp?

Each of these attributes adds another feather in your cap and makes you more appealing to potential customers scouting for specific features. For instance, a late-night studier might choose your 24-hour cafe over others, while a disabled customer might appreciate and prefer your wheelchair-friendly bookstore.

Remember, every little detail can nudge a customer closer to choosing you over your competition. So, make sure to update and showcase all the unique offerings your business provides.

Make Use of the Questions and Answers Feature

GBP also packs a handy Q&A feature that works almost like a community forum right there on your business profile. It's a stage for potential customers to voice their queries, and you, the knight in shining armor, can ride in with your answers.

This feature isn't just about solving queries; it's an opportunity to show off your customer service chops and your expertise in your industry. It helps you build trust, showcase your offerings, and connect directly with your potential customers.

But here's the thing - it's not just you who can answer. The public can chime in too! Hence, keep an eye on the questions and public responses to ensure accuracy and uphold your business's reputation.

Messaging - An Instant Bridge Between You and Customers

GBP's Messaging feature can be a real game-changer. It's like having a direct hotline between you and your potential customers. They can shoot their queries, concerns, or anything else they want to know right from your profile.

This feature's real magic lies in its potential for instant connection. A swift, professional response can help convert an interested visitor into a customer. But remember, this isn't a one-time deal. Consistently being available and responsive to customer queries can earn you a reputation for great customer service, which, let's face it, is a massive magnet for new customers.

Conclusion

Maximizing the power of your Google Business Profile can be a game-changer in getting more customers. From crafting a compelling profile and managing reviews to leveraging Google Posts and enabling messaging, there are numerous ways you can make your GBP work harder for you.

Remember, the ultimate goal is not just to appear in search results, but to make those searchers feel like they've found exactly what they were looking for. So, polish up that GBP and get ready for a flux of new customers!

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