How to connect Shopify to Instagram

Written By
January 11, 2024

One of the coolest developments in the digital marketing world has been the ability to connect your e-commerce shop directly to your social media platforms. Instagram, with its visually-oriented platform, provides an excellent opportunity for businesses to showcase their products in a more interactive and engaging environment.

Connecting your Shopify store to Instagram can unlock a new level of engagement, conversions, and audience reach. But how do you go about it? Don’t worry, my friend, I've got you covered. Buckle up and let's set sail on this Shopify to Instagram connection journey!

The Power of Social Commerce

Before we delve into the nitty-gritty, let’s talk about why this is such a big deal. Connecting Shopify to Instagram and Facebook allows you to leverage what's known as social commerce. Social commerce is the use of social media platforms like Facebook and Instagram to promote and sell products. When you connect your Shopify account to these platforms, you unlock a world where your products are just a click away from your potential customers.

You can create targeted ad campaigns, get valuable insights into your customers' behavior, and, best of all, allow customers to purchase your products directly from Facebook and Instagram. The convenience of shopping without leaving their favorite social platforms could greatly enhance your customers' shopping experience and increase your sales.

Preparation is Key

Now, before we start, there are a few prerequisites you need to check off your list to ensure a smooth setup:

  1. You need a live Shopify online store. If it's password-protected, you'll need to remove that protection.
  2. You should have at least the Basic Shopify plan. Free trials won’t cut it here.
  3. You need to have a Business Facebook page. It's your gateway to connect with millions of Facebook users.
  4. You should have your Facebook Business Manager linked to your business's Facebook page. This is your command center for all Facebook-related business activities.
  5. Lastly, ensure you have Administrator permissions for all the accounts involved.

Got all these ready? Great! Let's jump into how you can connect your Shopify account with Facebook and Instagram.

Connecting Shopify to Facebook and Instagram: A Step-by-Step Guide

First things first, login to your Shopify account. Once you're in:

  1. Navigate to Sales Channels. This is where you’ll find options for all the platforms you can connect your store to.
  2. Look for Facebook & Instagram. You should see an "Add App" option. Click on that.
  3. Once the app is added, you'll see an "Add Sales Channel" button. Click on it to complete the installation.
  4. Now it's time to start the setup. Click "Start Setup."
  5. You'll be prompted to "Connect your account." Click on that and sign into your Facebook account.
  6. Follow the prompts to install features for Commerce, Ads, and the setup of a Meta pixel. Don’t worry, it’s simpler than it sounds.
  7. You will be asked to accept the terms and conditions. Once you’ve read them and are happy to proceed, go ahead and accept them.
  8. Click Submit. That's it! Your Shopify account is now connected to your Facebook and Instagram accounts.

What Happens Now?

So, you've connected your accounts. What's next? Well, all eligible products in your catalog will now be available for marketing across Meta technologies, Facebook Shop, and Instagram Shopping. Your Shopify collections will sync to Facebook, but you can also create collections specifically for Facebook in Commerce Manager.

In the Catalog Data Sources section of Commerce Manager, you might notice two syncs - one under Partner Integrations and another under Data Feeds. Don't worry, this is normal. It simply shows that your catalog isbeing updated regularly both from Shopify and from the information fetched by Meta. If ever there's conflicting product information, the most recent sync prevails. Clever, right?

Please note that by connecting your Shopify and Facebook accounts, you're granting Shopify access to your Facebook Business Page, your Facebook Ad Account, and Business Manager. Your Facebook Business Page uses your personal Facebook account information to access these tools, but rest assured, this is purely for access purposes.

Enhancing Data Sharing

To get the most out of this integration, I highly recommend enabling pixel and Conversions API. These tools enhance data sharing, providing you with more reliable and detailed insights about customer behavior. In your Data Sharing Settings, select either 'Enhanced' or 'Maximum' to send data via Conversions API and Meta pixel. Trust me, it's worth the extra step.

Ready, Set, Sell!

Congratulations! You've successfully connected your Shopify account to Meta. You're now set to sell products on Facebook and Instagram, create ads, gain insights, and attract new customers across all channels and your website. It's a big step forward in your e-commerce journey!