How do I get my business listed on Google without an address?

Written By
January 11, 2024

Alright, let's clear the air first. Do you really need a physical address to create a Google Business Profile (GBP)? The answer is a hard "No." You don't. You're not alone if you're one of the many business owners without a brick-and-mortar location wondering how to get listed on Google. After all, in this age of digital nomads and home-based businesses, not every business operates from a fixed address.

Now, why would someone want to create a GBP without an address, you might ask? Here's the thing, you might be a home-based business not wanting to display your home address. Or, you might run a service business, like a plumber or a landscaping service, where you service your clients at their location. In these cases, getting a business listing on Google without an address can be a great way to increase your online visibility and attract more customers.

Understanding the Concept of Service Area Businesses

Before we dive into the how-to of creating a Google Business Profile without an address, let's talk about Service Area Businesses (SAB). Google introduced the SAB category specifically for businesses that serve their customers at their locations. This could include a range of businesses, like home repair services, cleaning services, landscaping businesses, delivery services, and more.

When you list your business as a SAB, you can specify the service areas where you operate. This way, your business can appear in search results for those areas, even if you don't have a physical address there. Isn't that pretty neat?

Guide to Creating Your GBP Without an Address

Okay, let's get down to business. How do you create a Google Business Profile without an address? Buckle up because we're going on a step-by-step journey:

  1. Visit Google's Business page and sign in with your Google account.
  2. Click on "Manage Now" and then "Add a Business."
  3. Input your business name. If it doesn’t pop up in the suggestions, click on “Add your business to Google.”
  4. Next, you will be asked to choose a business category. Pick the one that best fits your business.
  5. You will then be asked if you want to add a location. Here's the crucial part - choose "No."
  6. Next, you will be asked if you serve customers outside this location. Select "Yes."
  7. Now, you can add your service areas. This can be as broad as a province or as specific as a city or town.
  8. Add your contact details, like your phone number and website URL.
  9. Finally, finish and manage your listing.

Voila! You've just created your Google Business Profile without an address! Not too hard, right?

Verifying Your GBP without an Address

Congratulations, you've just set up your Google Business Profile! But hold on; we're not done yet. Before your business can appear on Google, you need to verify it. Now, you might be thinking, "But I don't have a physical address; how will I get the verification postcard?" No worries, Google's got you covered. Depending on your type of business, Google may offer other verification methods, like by email, phone, or Video.


In conclusion, running a business without a physical address doesn't have to be a hurdle for your online visibility. With the right strategies and a well-optimized Google Business Profile, you can reach potential customers and grow your business. So, don't wait any longer; get started with your GBP today!