About the Project

Based in Toronto, QBD is a web design agency doubling up as a SEO and branding solution provider. With a focus on assisting startups and small businesses, it aims revolutionize the digital landscape for businesses owned by Black entrepreneurs.

Challenge

While QBD boasted a burgeoning clientele and a formidable brand image, it was apparent that a website overhaul was in order. Enhancing the Site UI to elevate its aesthetic appeal became imperative. Moreover, QBD sought a comprehensive branding overhaul to better resonate with its target audience and embody its core philosophy.

Our Approach

Our team dove into extensive research, analyzing market trends and user behaviors to develop a suitable website redesign strategy. Through a collaborative process of exploration and creativity, we delved deep into QBD's brand essence, uncovering the core elements that set us apart. From logo design to using bright color palettes, every aspect of the branding was meticulously crafted to ensure consistency and authenticity.

Results

Through strategic planning and meticulous execution, we transformed the QBD website into a masterpiece of both aesthetics and functionality. The redesigned site with a brighter, enticing color palette not only encapsulated QBD's brand essence but also offered users an immersive and intuitive browsing journey. This transformation endowed QBD with a unified and captivating brand identity, propelling them to the forefront of their industry and captivating the attention of their audience.

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